It’s important that you know yourself. But when marketing, something trumps that—knowing your customer. And here the trump card is the buyer persona. The importance of a buyer persona cannot be understated. It’s your window into understanding your customer. Think of the buyer persona as a key to unlock your marketing potential, drive sales, referrals … Read more
Have you ever tried to pitch any product or service without knowing the lead’s needs and wants? Yes? What Was the Result? Of course, you weren’t able to close the sale. Assessing prospects’ needs is an integral part of the lead generation process. Without understanding your client’s needs, you can’t introduce them to your product … Read more
Have you ever tried emojis in marketing? If you never did, then you are missing a lot of engagement. 😬 Engaging your audience is your number one priority. Like images, emojis are slowly empowering the content by providing the same level of engagement to the readers. Emojis started picking up in late 2019 📅. From … Read more
Our purchasing decisions are based on emotions. We are humans and driven by emotions, and if you think you make all decisions based on logic, you are wrong. Marketers and entrepreneurs know about emotions and use them effectively in marketing their products. However, emotions were never the only way to persuade the audience. If you … Read more
To effectively reach your audience, you need to learn about them. That’s why there is multiple segmentation type for customers. One of those segmentation types is demographic. It is an interesting way to learn about your audience by segregating them based on different factors. Other popular types of market segmentation include: geographic, psychographic, and behavioral. … Read more