How to Craft Realistic Buyer Persona & 15 Examples

Buyer personas and examples

It’s important that you know yourself. But when marketing, something trumps that—knowing your customer. And here the trump card is the buyer persona. The importance of a buyer persona cannot be understated. It’s your window into understanding your customer. Think of the buyer persona as a key to unlock your marketing potential, drive sales, referrals … Read more

The Ultimate Guide To Lead Qualification in Sales

Lead Qualification

What is Lead Qualification? It is as easy as it seems. In simple terms, Lead qualification refers to assessing whether the lead is a good match for your product or not. Let’s connect with this consumer perspective. In lead qualification, salespeople first collect some basic information about their potential customers. Then, they analyze the information … Read more

Lead vs Prospect vs Opportunity in Sales: What’s the Difference

Lead vs Prospect vs Opportunity

We usually get confused between Lead, Prospect, and Opportunity. Not only this, we often hear these terms in our sales process. But you never understood the actual meaning of them. There isn’t any specific definition for all these terms, but their characteristics differentiate them from each other. And those make a huge difference between them. … Read more