Hi there! My name is Lito James, and I have an interesting (?) journey to share with you. Myself, I hold an MBA in Marketing and a HubSpot Certified Digital Marketing expert.

However, I found myself becoming more interested in web development, so I made the switch and become a web developer, later transitioning to a full-time marketer.

The Twists and Turns of My Marketing Journey

My marketing journey began in 2009 when I started a blog on blogspot.com. I focused that site on web design, but unfortunately, it was a huge flop. Nonetheless, I didn’t give up and kept experimenting with different things.

In 2010, I learned about paid affiliate marketing and decided to give it a try. I used paid ads to promote affiliate products and it turned out to be a huge success!

This helped me learn a lot about the basics of marketing and made some bucks along the way.

Over the years, I created a few other sites, but most of them didn’t succeed. Nevertheless, I kept pushing forward and even shared my experiences with others in a few Facebook groups.

Here is an interesting poll from one of the top communities.

Someone also asked this question in a Facebook group. I immediately said “True”

The Twists and Turns of My Marketing Journey

In March 2012, I started a new site called “Free High Quality”

Do you want to know the funny reason why I chose the name “free high quality”? As a novice, I thought there were plenty of search queries using the term.

But, It was a small success, and made a few bucks using the content-hiding app.

And again started Two sites.

Also, I got approval from Google Adsense and started generating income through ads and affiliate marketing.

After 1 year, I sold one of my sites in a private deal for $1000 and continued to experiment with new ideas.

sold site
personal experience in marketing

Fast forward to 2022,

The Story Behind This Blog: What Inspired Me to Start Writing?

I had always enjoyed writing, and I started to explore the idea of starting a personal blog as a way to express my creativity and share my thoughts with others.

At first, I was hesitant to put myself out there and share my writing with the world. But, I decided to take the leap and create a personal blog.

As I started writing and sharing my posts on social media, I was amazed at the positive response I received. People were connecting with my writing and sharing their own stories and experiences.

I realized that by sharing my struggles and challenges, I was able to help others who were going through similar situations.

Through my blog, I was able to connect with like-minded individuals and build a community of people who were passionate about digital marketing.

Attending Wordcamp
Attending WordCamp

I found that writing about my journey helped me to clarify my thinking and make better decisions in my personal and professional life.

Today, my blog is not just a hobby, but a passion and a calling. It’s a way for me to make a difference in the world and inspire others to pursue their dreams and passions. I’m so grateful for the connections I’ve made and the impact I’ve been able to have through my writing.

Through my journey, I’ve learned that determination is key. Despite failures, I never gave up on my dreams. I hope my experiences can inspire others to keep pushing forward and achieve their own goals.

We are featured on more than 100 brands

Massive Peak has been featured by more than 100 brands.

A Quick Glance at Me

About Lito James

  • Founder of Massivepeak.com
  • Hubspot Certified Digital Marketer with 10+ years of experience
  • Passionate about website setup, content, SEO and marketing


  • Master of Business Administration (MBA in Marketing) from Bharathiar University.
  • Due to my passion for social services and helping NGOs, I pursued a Master of Social Work (MSW) degree.
  • Diploma in Web Designing


Connect With Me

Fun Facts

  • I can solve a Rubik’s cube in under a minute. (Learned from a youtube technique video, not an expert..lol)
  • I enjoy reading and can finish a book in a day.
  • I love creating digital art using Photoshop. Later, I lost interest. However, I am wondering how the whole world has changed with Ai. Ai-Midjourney is now creating jaw-dropping designs.😲