Emotional Marketing: How to Attract and Keep Your Customers

Emotional Marketing

Our purchasing decisions are based on emotions. We are humans and driven by emotions, and if you think you make all decisions based on logic, you are wrong. Marketers and entrepreneurs know about emotions and use them effectively in marketing their products. However, emotions were never the only way to persuade the audience. If you … Read more

Advertising Personalization : Personalize Ad Experience

Advertising Personalization

Advertising is at the core of the web experience. It doesn’t matter which site or service you visit, you will be shown ads. However, how do platforms or services determine which ads to show? This is where advertising personalization comes in. As a marketer, advertiser, or entrepreneur, you need to understand personalized advertising completely. You … Read more