11 Landing Page Metrics: A Detailed Landing Page Analysis Guide

If you’re running a marketing campaign, you need to make sure your landing page is on point. That’s where landing page analysis comes in handy! This step helps you identify what’s holding you back and how you can improve.

In simple terms, landing page analysis helps you find weaknesses and improve them to increase sales and leads. You want to make sure your users have an amazing experience on your page, right?

But sometimes, even the best of us can run into issues. Marketers might struggle with things like where to place the “call-to-action” button, choosing the right colors, or designing a layout that’s easy to navigate. Don’t worry though, by spotting these problems, you can make your landing page even better!

In this guide, we will be explaining to you about landing page analysis in detail. We will be trying to cover everything in detail to make it clear to you – best tools, metrics to check, and many more..

Why Should You Conduct A Landing Page Analysis?

There is always room for improvement on every landing page. Landing page analysis should be performed every week or month, depending on the campaign length. Here are the benefits of conducting a landing page analysis.

Know Your Customer Needs and Desires

What’s the Objective of a landing page?

To engage users and compel them to make a buying decision. Is your landing page doing that?

You get 15 seconds to impress a visitor if you can’t impress them in the given 15 seconds. They might leave the page and look for something else. Can your landing page hook the visitors in 15 secs?

The primary benefit of analyzing a landing page is to understand your customers’ needs and desires. It is essential to find out what they like and what isn’t.

You get an idea about their pain points and fears. So, you can connect with them easily with the help of your landing page.

You can only do this with the help of the perfect combination of content writing, copywriting, and positioning of elements like buttons and links. So, the first benefit is to check what’s working and what’s not.

Unbounce introduced a free tool to analyse your landing copy. It will give you a personalized report about your landing page copy.

They used machine learning model to evaluate over 34,000 of the landing pages. So, They have enough AI data to analyze our landing page copy. Try this copy analyzer.

Find Issues In Your User Experience

The cause behind less conversion could be the wrong choice of colors, typography, the wrong position of buttons, and more. But you won’t know all these mistakes until you carry out an assessment.

In addition, there could be hundreds and thousands of reasons. Some might leave your page because your copy isn’t that action-taking. While some go because your form was too long or had complicated questions. And so on.

Tracking your landing page will help you find the causes behind low leads and conversion rates.

If you are looking for a landing page analyzer tool. Then use this free tool to get the optimization suggestion.

You will get a detailed overview about your landing page including Overview, Industry, Design, Copy, Advertising & SEO, Page speed and Top 3 Thing to Fix. So it will make your job easier.

Increase Your Landing Page Returns

Who doesn’t want good landing page conversion rates? Yes, everyone wants that feeling. And measuring your landing page metrics will help you get that.

While analyzing the landing page, you will find tons of causes why your landing page is underperforming. You will find many different areas of improvement. If you work on them, you can record higher results.

Multiple factors tell whether your page is underperforming or overperforming.

Things to Consider While Analysing Your Landing Page

  • Firstly, it’s important to compare your current landing pages with your past high-performing pages. This will help you quickly identify any mistakes or areas that need improvement.
  • Secondly, don’t rush to make all changes at once if you notice things aren’t going as expected. Making too many changes can make it difficult to track results and understand what’s working and what’s not.

11 Crucial Metrics for High-Converting Landing Pages

How are your landing page KPIs more trackable? For that, a number of landing page metrics are used.

If you have put together a landing page then evaluating its performance KPIs would be the next step.

Google Analytics is the perfect tool to check your landing page metrics.

Google Analytics is the perfect tool to check your landing page performance. Google has developed this tool to monitor the performance of your websites and pages. With the help of this tool, you can quickly look at each metric in a few clicks. It tracks everything for you and makes it accessible to you with the help of an easy-to-use dashboard.

Google Analytics digs deeper into your sources and path from where the traffic is coming for keywords, popular pages, and real-time data. Over the course of time, it will help you set and track the progress of SEO and its goals.

landing page performance
Google Analytics Interface

Metrics To Check In Your Google Analytics

With Google Analytics, you can check metrics like bounce rate, top pages, pages views, impressions, and many more. You can gather more information about your prospective customers and modify the pages according to them.

  • Sessions: Session means the action taken by a user at a specific time.
  • New Users: It refers to the number of visitors who have visited your website for the first time in a certain period.
  • Bounce Rate: Bounce rate means the number of people who have visited your website and exited the website quickly.
  • Average Session Duration: The total amount of time users spend on your website or landing page.

If you’re a digital marketer then you know the drill.

  • Craft and go live with an enticing offer.
  • Create a campaign around the offer to spread the word out.
  • Inspect the info as it is gathered and make changes to refine performance.

So how can you recite these metrics and make them as beneficial for user engagement as a whole? By figuring essential questions like given below:

  • Which pages have the most pageviews on my site?
  • What’s the average duration that users spend on the website?
  • How are our landing pages converting?
  • What’s the bounce rate of the website?

You can practice and learn more about your website with the help of Google Analytics dashboards and custom reports.

1 Landing Page Views

Landing page views is a metric that shows you how many users have viewed your page.

In order to check and generate page views all you need to do is follow the below path:

Google Analytics, go to Behavior → Site Content → All Pages. Once there, click on All Pages and you will be taken to specific landing page views.

google analytics

In Google Analytics, you can’t exactly pinpoint the reasons why the spikes of views or sessions are happening. You can filter through other marketing channels like email, PPC, etc in order to see the scope of improvement that could lead you to new marketing gaps and opportunities.

2 Traffic Source/Sessions by Source

The notion of a traffic source and session by source in Google analytics are crucial points that many niche landing page metrics have followed and reaped benefits from.

Traffic source/Sessions by Source

A session is an important landing page metric that includes a batch of users that engage with your site under a certain amount of time frame. In simpler words, a session is a container of actions a user takes in a website.

3 Goal Completions/Conversions in GA

Each website in the world contains goals such as add-to-carts, order received, etc. which can be set up and can be monitored.

Goal Completions/Conversions in GA

Below is how you find your goal conversion rate in Google Analytics and what will be beneficial for you in retrospect of different kinds of projects.

Adding goals to your site or app will complete your target objectives. A goal can be defined as the completion of actions like conversion, click, etc.

4 Average Time on Page

‘Average Time on Page’ is a formula crafted to pinpoint the average time a user spends on a single page by visitors of a site.

Average Time on Page

Calculating the average time on the page is really easy, all it takes is to calculate a user’s time on a page to register their session.

If a person leaves a website without entering another web page then the average time on page.

5 Bounce Rate

A metric that can track a single-page session of a website is known as bounce rate.

A bounce rate is an equation for tracking a single-page session on your site.

It’s when a visitor enters a webpage of your site and then exits without any engagement or any other requests to the Analytics.

Bounce rate is a one web page session divided by all sessions

Bounce Rate

6 Pages Per Session

This standard is used to gauge how engaging your website is to your users.

Pages Per Session

The pages per session can be easily noted in the Acquisition Overview Report in Google Analytics on the left sidebar.

7 Return vs New Visitors

New and returning visitors aren’t that different. New users have never visited the website before and the returning users have.

Return vs new visitors

The above string is an example of how a single client id helps analytics in matching and labeling sessions traced on the same device as a session by returning users.

8 Cost Per Conversion

CPC or cost per conversion is a term used in web analytics and online promotion to refer to the total cost deducted for ads in an intersection to the succession attaining the goal of that advertisement.

Cost per conversion

9 Form Abandonment Rate

Form abandonment rate occurs in most of the sites, no matter what niche industry it’s from. It refers to when a user starts adding info to the HTML form and leaves the page without submitting the data. As a definition, this works nicely.

The top reasons for form abandonment are:

  • Security threat
  • Lengthy form
  • Ads or upselling offers; and
  • Questions that are not mandatory

In order to track and work on all of the above, you need to install Google Analytics on your website and add.

Are you thinking to get a tool to consolidate all of this data?

You could certainly do this by digging through a variety of Google Analytics reports and dashboards, but wouldn’t it be nice to consolidate that information in one dashboard?

So, I would like to introduce a handy tool, which is Databox.

How to Track Landing Page Metrics Using Databox?

Databox tool helps you to calculate the metrics based on the data you have in your Google Analytics. It shows the data in an easy-to-understandable way, such as graphs, tables, pie charts, etc. Employees use these data to determine metrics according to their goals.

The customer relationship management tool helps businesses with building strategies and goals. But, before building strategies, it is a must to know everything about Databox metrics.

Choose the Metrics & Data You Want to Track

The first step is to decide which metrics and data you want to track. You can start with the common Metrics, like close rate, customer retention rate, and others. Choosing the metrics also depends on your goal.

If you are still confused about what metrics you should start with. Then, here are a few suggestions for you:

  • You can choose metrics based on your short-term and long-term goals.
  • You can ask different departments or teams what metrics and data they will require to perform their tasks more efficiently and effectively.
  • Find metrics from your previous reports that helped your business grow.

Once you choose the metrics, you will need to find the related data in your Databox tool.

For instance, you want to calculate the close rate, so you might want all the data related to sales like total leads, closed leads, etc. Head over to your Databox and get this data.

Create A Report

The next step is to create a report in your after choosing the data. You will need to find the data you have selected in your dashboard. Open your software, and start creating a report.

Then, search for the selected data with the help of filters. Filters will help you find the data faster. After this, your software will place all the selected data in a visual and most-understanding form. It will make sure that everything is easily understandable to you and your employees.

Add Report to Your Dashboard

Suppose you have chosen different metrics for various teams, like sales, marketing, HR, etc. Then, you might want to create a different dashboard for each team to access their reports. Databox tools let you easily create different dashboards to access the reports.

Databox tools offer pre-made templates to create a dashboard in a few clicks. You can use those to create a dashboard and add reports to them.

You have to monitor the below KPI’s

  • Close Rate: Close rate is also known as Conversion Rate. It states the percentage of customers converted from the total customers.
  • Upsell Rate: Upsell rate refers to the number of customers who upgrade their package or subscription by paying an additional amount.
  • Customer Acquisition Cost: It is a cost that a company bears to acquire clients.
  • Abandon Rate: Abandon rate refers to the percentage of customers who abandoned your brand or stopped showing interest in your services.

How to Run the Right Databox Reports to Measure Success?

How do you measure success with the help of Databox Reports? Which reports do you consider to measure the success with the help of Databox? We usually get these questions in our minds while thinking of measuring success. Here are some of the reports you should check to measure success.

Google Analytics (E-commerce overview)

Gain complete visibility into your e-commerce store’s performance with this complimentary dashboard template.

Access valuable and practical information about your store’s transactions, revenue, conversion rates, and other key metrics.

Google Analytics (Acquisition Snapshot)

Explore your traffic sources in greater detail with this meticulously-crafted dashboard template for Google Analytics.

Effortlessly pinpoint your most successful campaigns and keywords, both paid and organic, keep a close eye on user behavior, and unlock other valuable insights.

Google Analytics Mobile App Metrics (Acquisition & Retention)

Track user retention and engagement, daily new signups, revenue generated by your users, and the most frequently used features of your mobile app with this dashboard template for mobile app metrics.

Google Analytics: Mobile v Desktop Traffic Quality

Enhance user experience across mobile and desktop devices by analyzing critical metrics such as the duration of a new user’s visit and the number of pages they navigate.

This will allow you to determine whether your new traffic originates from mobile or desktop devices.

Also, it helps to ensure a captivating first-time user experience that promptly grabs their attention.

How to Improve Your Databox Performance?

Here are a few tips to improve your Databox performance.

  • Specify Who Your Target Audience Is.
  • Sync Details Of All with Databox.
  • Personalize your Databox According to Your Needs and Goals.
  • Automate Your Data for Better Output.
  • Create Key Performance Indicators.
  • Make It Easy to Use for your Employees.

1. Do Complete Audit

The first strategy is to run a complete audit. Start reviewing everything from scratch, whether it is internal or external. You can start analyzing your target market, your competitors, strengths, weaknesses, opportunities, and threats.

2. Define Your Goals

We all use Databox tools for a reason. Before using Databox, it is important to define our Databox goals and objectives properly.

You should always ask yourself these questions.

  • Why do you want to use Databox?
  • What do you want to achieve with the help of Databox?

While setting up the goals, make sure that they are realistic and achievable at the same time. Once you are done with it, start personalizing the CRM according to your goals. This way, you can make the most out of your Databox.

3. Use Data to Improve Productivity

The primary purpose of Databox is to gather all data in one place and make it available to you. You can use Databox to improve your productivity and team’s productivity. Here’s how. You can use Databox to take data from different departments and use it when required. You don’t need to spend hours manually collecting the data of different departments.

How to Ensure Your Metrics Are Accurate?

Before calculating the metrics, it is important to make sure that the data is totally accurate and reliable.

To ensure that Google Analytics is correctly installed and tracking website data accurately, follow these steps:

  • Check for the presence of the tracking code: An easy way to do this is by viewing the source code of your website and seeing if the tracking code is there.
  • Verify that data is being collected: After making sure the tracking code is active, wait a couple of days and you’ll be able to log in to your Google Analytics account and check if everything’s working as expected. To do so, simply go to the “Real-Time” tab – if live data is being collected, you’re good to go!
  • Test with Google Analytics Debugger: You can use the Google Analytics Debugger browser extension to debug your tracking setup and ensure that data is being tracked correctly.

By following these steps, you can ensure that Google Analytics is properly installed on your website and is collecting accurate data.

How to Setup Google Analytics On Your Landing Page?

In this section, we will learn to set up Google Analytics on our landing page. You can carry out this easily if you have used Google Analytics even once.

In addition, if you have already created an account on Google Analytics, you can skip the first step.

Step 1. Create A Google Analytics Account

First, create a Google Analytics account. You can click Here to visit the Google Analytics website to create an account.

Click on the ‘Start For Free’ button to sign up for a new account on the Homepage. Else, if you already have an Analytics account, you can click on ‘Sign in to Analytics.’

landing page performance

Now, it will redirect you to a new page asking for some additional information. So, start adding the necessary information to continue ahead.

It will ask you to fill in your website name, URL, industry, and timezone. In the URL section, enter your website URL or landing page.

For example, if you have hosted your landing page on your website, then enter your website URL (Google.com) to track all your pages created on your website.

If you have used any third-party service to host the landing page like ConvertKit, etc., enter the exact landing page URL.

Once you are done, click on Finish.

Step 2. Get Google Analytics Tracking ID Or Code

The tracking ID will help us connect our Google Analytics with our website or landing page. It will let us track our visitors and a few others things in real-time. Your tracking code will include UA in the beginning.

If you are using a third-party landing page creator like ConvertKit, you will need the tracking code. On the other side, if you have used WordPress to host your landing page, you need to get the HTML code.

We will look at both individually.

For Third Party Landing Page Creators:

To get the Tracking ID, click on the Admin menu, and look for the Tracking Info section. After that, click on Tracking Code under the Tracking Info menu.

landing page analytics

After clicking on Tracking Code, you will see the Tracking Code in front of your screen. Copy the ID and find the Google Analytics option in your landing page creator dashboard. After that, paste the code there.

Landing Page Analysis

For WordPress Users:

To connect your WordPress website with Google Analytics, copy the HTML code and paste it to your WordPress theme’s header section.

landing page performance

Step 3. Set Up Goals In Google Analytics

We can’t determine the success of a landing page without setting up goals. We have to set some achievable goals so that we can compare the actual performance with the estimated performance. And, Google Analytics lets us do that easily.

Head over to your Google Analytics dashboard and look for the Admin menu. In the Admin menu, click on the Goals option.

landing page analytics

After clicking on Goal, you will see a new screen with a red button labeled ‘New Goal’. You will also find some premade goals, you can use them instead of creating new goals if you want.

Landing Page Analysis

Now enter the Goal Name in the given blank. You can name it as My First Landing Page or anything of your choice. After that, select the Goal Type to Destination. Then, click on the Continue button.

landing page analytics

Now, select the Destination to Regular Expression and add the destination URL, where you want to send and track your user’s action. You can see the same in the below image.

landing page performance

After doing this, click on the Save button to save your goal.

Now, you are done creating the goal. Analytics will notify you when you achieve the goal. Also, you can edit and toggle off your goals from the Goals dashboard itself.

You can create multiple goals according to your needs.

Step 4. Test the Landing Page

Now, we have figured out how to connect the website with Google Analytics with the help of Tracking ID and HTML Code.

Now, it’s time to check whether everything is working properly. To check this, head over to your Google Analytics and look for the Real-time Users section. Also, in the other window, enter your landing page or website URL.

Landing Page Analysis

If you can see an active visitor on your website. It means you have successfully connected your website with Google Analytics.

Best Tools to Analyze Landing Pages

Keeping track of each metric has now become more accessible. There are plenty of tools that help us do that. We have explored the three best landing page analysis tools. In this section, we will be introducing them to you. Here are the three tools to analyze landing pages.

Google Search Console

Google Search Console is again a free tool developed by Google. Search Console lets you see your landing page performance like page speed, crawling issues, indexability, and more. In addition, you can see your landing page rankings on Google. You can use Google Search Console to check the traffic, impressions, and clicks you get each day.

With the aid of analytic reports, you can keep an eye on all the technical errors and data such as schemas, site indexes, errors, mobile-friendliness, and more.

Landing Page Analysis
Google Search Console Interface

Check Google Search Console


Hotjar is a web analytics and feedback tool that helps website owners to understand how visitors interact with their website. It records visitors’ clicks, mouse movements, scrolling behavior, and keystrokes.

The following are the features of Hotjar:

  • Heatmaps: they show where people click on the page and how far they scroll.
  • Conversion funnels: they help businesses understand how visitors move through their site in order to make a purchase or complete an action.
  • Forms analysis: it tells you what fields are required and which ones are optional. It also shows you whether people have successfully submitted the form or not.


In this article, we learned the benefits of landing page analysis and tools to analyze landing pages.

Besides, we also looked at the metrics we should consider while monitoring the landing page.

We hope you understood everything correctly.

About Author

Lito James is the founder of Massivepeak.com. He is an entrepreneur and marketing specialist who helps businesses to get more leads, subscribers, and customers. Massive Peak has been featured on G2, Cloudways, Sujanpatel, GetResponse, Renderforest, and many more. Follow on LinkedIn | Twitter

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