Since its humble beginning in 1996, social media networks have slowly become an integral part of our modern lives.
We use social media to stay in touch with friends and family. We use social media to connect with people from across the world and build communities. We even use social media to share our talents, thoughts, opinions, and much more with the entire world.
And if that’s not all, social media networks are also attracting businesses as well. Modern companies use social media platforms to reach out to potential customers and market their products.
So just how much is social media a part of our lives? How big has it become?
Well, to get a clear picture, you’ll need access to real-world numbers.
Social Media Marketing Statistics
As such, we have put together a long list comprising of some of the most impressive statistics on social media we could find. So without further ado, let’s get started:
As of 2021, there are more than 3.78 billion social media users worldwide and 4.41 billion in 2025.
According to Statista, currently, there are 3.78 billion social media users globally, and this number will only increase in the following years.
One of the biggest reasons behind the rise in social media users is the fact that more parts of the globe are getting internet connectivity – especially in developing and under-developed nations.
Facebook is the most popular social media network with over 2.853 billion active users.
According to a survey conducted by Statista in July 2021, Facebook leads the social media market with the most number of users.
Taking second place, we have YouTube with 2.291 billion active users, followed by WhatsApp in third place with 2 billion and Instagram with 1.386 billion.
The average person has 7.6 social media accounts.
It’s estimated that most users have well over 7 social media accounts, with younger users having close to 9 accounts.
This is mainly because the users never delete their social media accounts even if they stop using them. As such, even if a person technically uses 2 or 3 social media networks, it’s expected that they have an average of 7 active social media accounts.
99% of users access their preferred social media network via mobile. Only 1.32% prefer accessing social media exclusively via desktop.
Almost every user prefers accessing their social media through their smartphones rather than from a desktop.
This is one of the reasons why most social media networks are optimized for mobiles. Even Facebook’s latest design update changed the layout of the desktop website to match the design of its mobile app.
In the US, 90% of 18-29-year-olds are active on social media.
Younger people are more active on social media compared to elders. The number of people that use social media steadily decreases when in increasing age groups.
The figure drops down to just 40% of 65+ year-old US citizens who use social media.
In the US, 78% of women are active on social media compared to a relatively smaller 65% of men.
In the US, it’s been found that more women prefer to use social media compared to men.
However, in other regions, especially in Southern Asia, more men are active on social media than women.