Best Countries To Target Facebook Ads (And Which To Avoid)

Advertising on Facebook is always an effective strategy for a business to reach its target audience and make sales.

However, choosing the right countries is super important for the success of your campaign.

In this comprehensive guide, I will break down the best countries to target Facebook ads, and which countries to exclude from your campaign due to their bad reputation with spam and fraud.

I’ll also share a list of countries that cost you the least to target based on ad CPC and CPM.


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Top 5 Countries For Facebook Ads

To be honest, the best countries for Facebook ads completely depend on your product or service, target audience, budget, and campaign goals.

Also Read: How to target restaurant owners on Facebook ads

However, there are certain countries which tend to perform better than others in terms of ad engagement and spending power, due to various geographical, cultural, political, and economical factors.

In that sense, here are the top 5 countries to consider:

#1 United States (US)

This is pretty obvious. With a huge population of over 332 million people, which consists of people of many ethnicities,cultures, religions and political inclinations, there is a big and diverse audience to target.

On top of that, the US has the world’s largest economy with a high GDP per capita.

The citizens of the US have a higher purchasing power compared to many other countries because of that.

So if you are offering high-end products or services, target the US! And make use of the detailed targeting options to narrow down without wasting your budget.

In a nutshell, the richest people live in the US and it is the best country to target Facebook ads.

#2 United Kingdom (UK)

The UK is the next best country for businesses to target ad campaigns.

The UK has a population of over 66 million, and has a very high GDP per capita.

So, there is a large audience with a high spending power. This makes the UK a great market for businesses selling high end-products or services.

It’s possible for businesses to target high-income earners in the UK.

They can do so by focusing on areas with best infrastructure and living conditions, and being familiar with the typical behaviors of this audience.

#3 Canada

Canada is another good country to target Facebook ads. Canada has a population of over 38 million and they all have high purchasing power.

Another factor that makes Canada one of the top countries to target is it has one of the highest internet penetration rates in the world. More than 90% of Canada’s population use the internet.

This allows businesses to reach a large portion of the population through Facebook ads.

Both English and French being official languages and you can target each language specifically as well.

Also Read: Why Am I Getting Inappropriate Ads On Facebook?

Plus, the e-commerce market in Canada is growing fast. More and more Canadians are getting into shopping online. This allows businesses with online stores to tap into this market.

#4 Australia

Australia is another country that can be considered a good option to target Facebook ads.

Facebook is the preferred social media platform of the country, with 73.6% of Australian users spending an average 17 hours a month on it.

So, with a potential reach of 14.90 million, ads can engage more than half Australia’s population (56.6%)!

Austrialians too, have a high purchasing power and they have a high internet penetration rate of 86%, making it possible for businesses to reach a large portion of the population.

The country’s fast-growing e-commerce market and high smartphone usage also contribute to it being one of the top countries to target.

#5 Germany

Germany’s large population, high internet penetration, effective targeting options, high spending power, and high mobile usage makes it another great country to target in Facebook ads.

Businesses can use Facebook ads to reach a large portion of the German population, with over 75% of it consisting of internet users, and 80% owning smartphones.

List of Countries to Exclude from Facebook Ads

Knowing which countries to avoid targeting in Facebook ad campaigns due to their reputation with spamming and link fraud is as important as knowing the best countries.

Unfortunately, certain regions of the world have become infamous for engaging in such fraudulent activities.

Also Read: Reducing fake leads from Facebook ads

Here’s a list of countries to consider excluding:

  • Russia
  • Ukraine
  • Bangladesh
  • Indonesia
  • Vietnam
  • Egypt
  • Pakistan
  • Argentina
  • Kenya
  • Nigeria

You might be able to avoid wasting your ad budget on clicks and impressions that are less likely to convert into useful engagements or sales by refraining from targeting these countries in your ad campaigns.

Countries That Are Cheapest To Target In Facebook Ads

If you’re working with a tight budget or in need of advertising options that are cost-effective, it’s crucial to identify countries where Facebook ads are more affordable.

The cost per click (CPC) and cost per mille (CPM) can vary significantly by region.

Below is a list of countries with relatively low CPC and CPM.

Some of the countries known for spamming and click fraud are among the cheapest to target too, and I have excluded them from the list.


Advertising costs are often lower for these countries, making them good options for promoting lower end products – especially digital services and products.

However, while the costs may be lower, the competition can be tougher, and potential return on investment (ROI) can be lower.

Final Thoughts

Selecting the best countries to target Facebook ads is critical for the success of your campaigns. Consider factors like market size, purchasing power, and audience demographics when selecting countries to target.

You must also be aware of countries known for spam and click fraud, and countries that are cheaper to target.

So please, take all these factors into account before you run the ads and waste your money.

Which Country Buys The Most From Facebook Ads?

The United States, with its massive consumer base and high purchasing power, tends to buy the most from Facebook ads.

However, that doesn’t mean you should always target the US. Your conversion rates depend solely on your product or service, ad copy, budget, and targeting.

For example, getting 10,000 sales in India is super easy with the right offer and budget.

Can You Target Facebook Ads By Country?

Yes, Facebook can target ads by country.

Facebook even offers the option to target ads by cities too! When setting-up a Facebook ad campaign, always always specify the countries or regions or you are just wasting the budget.

About Author

Lito James is the founder of He is an entrepreneur and marketing specialist who helps businesses to get more leads, subscribers, and customers. Massive Peak has been featured on G2, Cloudways, Sujanpatel, GetResponse, Renderforest, and many more. Follow on LinkedIn | Twitter

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