10 Best Email Marketing Software & Tools of 2022

Email marketing is one of the most popular and cost-effective marketing methods. According to a report by Litmus.com, every $1 spent on email marketing comes back with a return of $36. As a result, email marketing is one of the best marketing strategies to grow your business online.

Having an excellent knowledge of email marketing isn’t enough to grow your business. For that, you also need the best email marketing software.

Choosing the best email marketing software for any business isn’t difficult, and we have made it easier for you if you think it is.

We have picked the best email marketing tools from hundreds of tools available online. We have selected these tools considering different factors, such as user interface, pre-designed templates, automation, etc. These email marketing tools are perfect for executing any type of email marketing strategy.

Continue reading ahead to check the Best Email Marketing Tools to grow your business.

11 Best Email Marketing Software & Tools

Here are the Best Email Marketing Software & Tools.

AWeber

Email Marketing Software AWeber

Image Credit: AWeber.com

AWeber is one of the best Best Email Marketing Tools present out there. It lets you collect 500 subscribers with its free version. To add subscribers above 500, you need to buy its paid version. AWeber offers many premium features, such as A/B testing, autoresponders, campaign automation, tagging, segmentation, and more.

One of the highlighting features of AWeber is its powerful integration with Canva. AWeber has partnered with a popular graphic design tool, Canva. With the help of Canva, you can easily design attractive email designs with its easy-to-use drag and drop functionality. In addition, you can add different elements to your designs, like headings, images, icons, texts, and much more. AWeber is the perfect email marketing tool for all sizes of marketing teams, small businesses, and entrepreneurs.

Key Features:

Here are the key features of AWeber.

  • User Interface: AWeber features an intuitive dashboard to easily run multiple email marketing campaigns without any issues. An easy-to-use interface makes your work a lot easier.
  • Listing Management: AWeber offers powerful list management features to organize your subscribers with the help of tags and segmentation. This helps you send personalized emails to the right audiences without any hassle.
  • Pre-designed Email Templates: One of the key features of AWeber is its beautiful pre-designed email templates. AWeber has a huge library of more than 600 ready-made templates that will make your design job easier. You can quickly choose one, make tweaks and use it in your campaign.
  • Email Automation: Email automation is one of the best features of AWeber. With AWeber, you can easily schedule messages and emails for a specific time.
  • A/B Testing: Do you want an email marketing tool with A/B Testing? AWeber has got you covered. AWeber supports Split Testing, which lets you analyze the performance of two emails with the same content and different designs.
  • eCommerce Support: AWeber is compatible with almost all eCommerce platforms, such as WooCommerce, Shopify, 1CRM, Ticker Tailor, etc. You can easily use AWeber to send automated transactional emails.
  • Pre-designed Landing Pages: AWeber tool has an in-built landing page builder that lets you design landing pages without any need for coding. You can use its drag and drop editor to design landing pages. It also provides some ready-made landing page templates to save time. In addition, it supports third-party landing page builders, such as Brave Popup Builder, Brizy, Carrd, and more.
  • Reporting & Analytics: AWeber also features a user-friendly dashboard to keep an eye on your email marketing campaigns’ performance. You can easily check key metrics in a few clicks.
  • Deliverability: AWeber comes with a 100% delivery rate unless there are some errors from your end.
  • Third-party Integrations: This email marketing tool supports integration with popular third-party eCommerce software, landing page software, membership software, etc.
  • Email Broadcasting: Another key feature of AWeber is email broadcasting. With AWeber, you can easily broadcast your new blog posts as newsletters.
  • Customer Support: AWeber has a huge knowledge base to find solutions to your problems. Besides, they also have a dedicated support team to solve all your queries in real-time. The live support is available for both free and paid users. However, premium users will get prioritized support.

Pros:

  • Fast and responsive customer support
  • Easy-to-use drag and drop functionality
  • Free landing pages templates and signup forms
  • Features A/B testing
  • Powered by Canva
  • Ready-made email design templates

Cons:

  • System errors
  • Quite expensive
  • Some templates are outdated

Pricing

As mentioned above, AWeber is a freemium software. You can sign up for the free version from their website. The pricing of premium plans increases as the number of subscribers increases. The Premium plan starts at $16.5 per month and lets you collect 500 subscribers. And it goes as high as $146.15 per month with a capacity of 10,000 to 25,000 subscribers.

Check AWeber (Free+Premium)

ActiveCampaign

Email Marketing Software ActiveCampaign

Image Credit: Activecampaign.com

ActiveCampaign is again an email marketing tool that comes with many powerful features. This email marketing tool is famous for its advanced automation features. You can leverage the power of automation in your email marketing campaign and increase ROI.

ActiveCampaign offers many advanced features, such as segmentation, split testing, email automation, autoresponders, etc. This email marketing tool provides tools for each stage of email marketing: Reach, Nurture, Convert, and Grow. In addition, ActiveCampaign lets you automate your eCommerce store purchase emails, transactional emails, cart abandonment emails, and more.

Another best feature of ActiveCampaign is its in-built CRM. ActiveCampaign features an all-in-one dashboard to manage all your leads and email marketing campaigns in one place. With its CRM, you can easily manage sales pipelines, update deals, assign lead scores, and more.

ActiveCampaign is an ideal email marketing tool for small businesses, marketing teams, and creators with limited budgets. eCommerce stores, B2B businesses, and B2C businesses can easily use this tool to automate their sales process.

Key Features:

Here are the key features of ActiveCampaign.

  • User Interface: ActiveCampaign fairly comes with an easy-to-use dashboard. However, to use ActiveCampaign, you need to check some tutorials to know more about their dashboard and features.
  • Listing Management: ActiveCampaign lets you easily create groups by location, tags, age, and behavior with other advanced segmentation features. You can create and send tailored emails to different groups with a segmentation feature.
  • Pre-designed Email Templates: This email marketing tool features over 250 ready-made email templates for different use cases, such as cart abandonment, newsletters, holidays, etc.
  • Email Automation: ActiveCampaign is one of the best tools to launch your email marketing campaigns in automation. You can easily automate each step of your email marketing step in a few clicks.
  • A/B Testing: This email marketing tool also has an A/B testing feature to test your emails. With the help of the A/B testing tool, you can test your emails’ subject lines, images, content, call-to-actions, etc.
  • eCommerce Support: ActiveCampaign is compatible with known third-party services like Shopify and WooCommerce.
  • Pre-designed Landing Pages: This automated email marketing tool has an in-built landing page builder tool that comes with some pre-designed landing page templates. You don’t need any coding knowledge to design landing pages.
  • Reporting & Analytics: ActiveCampaign comes with an easy-to-use dashboard to track your email marketing campaigns’ performance. However, its interface is quite tricky to use.
  • Deliverability: ActiveCampaign offers a super fast and excellent delivery rate with zero failures.
  • Third-party Integrations: This tool easily integrates with over 870 most popular software, from eCommerce to lead generation.
  • Email Broadcasting: ActiveCampaign also supports email broadcasting.
  • Customer Support: They also have a huge library of tutorial videos and help guides to learn about their features. In addition, they also have a dedicated technical team to solve your problem via email and chat.

Pros:

  • Advanced email automation features
  • Easily integrates with more than 870 third-party services
  • Fast delivery rate
  • Free online training and migration
  • Excellent customer support
  • In-built CRM

Cons:

  • Need to spend some time learning the software
  • Quite expensive
  • Slow website and application speed

Pricing

ActiveCampaign is a premium email marketing software. It has four different paid plans: Lite, Plus, Professional, and Enterprise. The Lite and Plus plan costs $9 and $49 monthly. In contrast, the Professional plan comes at $149 per month but is billed annually. All three plans let you collect 500 contacts. In addition, you get more features as the price increases.

Check ActiveCampaign

SendInblue

Email Marketing tool SendInblue

Image Credit: Sendinblue.com

SendInBlue is a popular all-in-one marketing tool that lets you create many business communications types, such as email, SMS, Facebook, chat, CRM, etc. However, it is most famous for its email marketing tool. SendInBlue features a beginner-friendly interface that is easy to use and doesn’t require any training at all. Coming over to its powerful features, SendInBlue comes with an easy-to-use drag and drop editor to design email templates.

You can add multiple elements to your design, including headings, text, stock images, etc. SendInBlue is a perfect tool for sending transactional emails. It enables you to easily set up your transactional emails’ design, engagement, and deliverability.

With the help of the SendInBlue tool, you can add advanced features like live chat support to your emails. SendInBlue comes with built-in email marketing integration, retargeting for Facebook ads, and segmentation. You can automate your email marketing campaigns in a few clicks. In addition, this email marketing software features an intuitive CRM to manage all your contacts in one place.

Key Features:

Here are the key features of SendInBlue.

  • User Interface: SendInBlue features an easy-to-use dashboard, but you need to spend some time learning its features and dashboard. So, make sure to consider this before choosing this as your go-to email marketing software.
  • Listing Management: SendInBlue enables you to sort contacts by their location, tags, age, and behavior and send personalized messages to each group.
  • Pre-designed Email Templates: SendInBlue features some great aesthetic and responsive design templates. You can easily customize the templates according to your design preferences and use them in your email marketing campaigns.
  • Email Automation: SendInBlue lets you save time and boost the performance of your email marketing campaigns with its powerful automation features.
  • A/B Testing: SendInBlue comes with an A/B testing feature to test your email’s elements, including email subject lines, content, images, CTAs, etc.
  • eCommerce Support: SendInBlue is compatible with popular third-party eCommerce services like Shopify, Magneto, Cloud, and WooCommerce.
  • Pre-designed Landing Pages: SendInBlue tool has an in-built landing page builder with drag and drop functionality to build the page in a few minutes.
  • Reporting & Analytics: SendInBlue again offers an intuitive dashboard to check your email marketing campaigns’ performance and reports.
  • Deliverability: You can’t expect a good delivery rate from SendInBlue.
  • Third-party Integrations: This tool easily integrates with the most popular software, such as Elementor, Stripo, WooCommerce, WordPress, Shopify, etc.
  • Email Broadcasting: Again, SendInBlue doesn’t support email broadcasting to automatically send new blog posts as newsletters.
  • Customer Support: SendInBlue has created a dedicated section called SendInBlue Academy to learn more about their features and find solutions to your queries. If you still don’t get the solution, you can contact their technical support team to solve your problem via email and chat.

Pros:

  • Powerful automation features
  • Automation features in the free version
  • CRM, along with email marketing
  • Free landing page templates
  • Easy to navigate
  • Affordable pricing

Cons:

  • Bad delivery rate
  • Slow customer support responses
  • Limited amount of template

Pricing

SendInBlue is a freemium email marketing software. Its free version lets you add unlimited contacts and send up to 300 emails per day. On the other hand, SendInBlue also has premium versions. It has two different pricing plans: Lite and Premium. The Lite plan costs $25 per month, and the Premium plan comes at $65 monthly. Both plans come with varied sending limits and features. You can sign up for the free version from the link given below.

Check SendInBlue

Omnisend

Email Marketing platform Omnisend

Image Credit: Omnisend.com

Omnisend is an omnichannel email marketing tool specially designed for the eCommerce industry. It helps eCommerce brands grow their business with the help of email marketing. Omnisend enables you to create and run compelling email marketing campaigns. This email marketing tool includes many advanced features for eCommerce stores. With the help of this tool, you can build shoppable emails. You can display products in a grid view in email and let customers shop. This will help you bring more sales to your eCommerce store.

You can use its drag and drop functionality to create email shoppable email designs. With Omnisend, you can add product pickers, scratch cards, and product recommendations to your emails. In addition, this email marketing tool lets you automate cart abandonment emails, welcome series emails, and transactional emails to streamline buyer engagement.

Key Features:

Here are the key features of Omnisend.

  • User Interface: Omnisend is one of the best email marketing tools that comes with an easy-to-use dashboard. It requires very less technical knowledge to use the tool. Anyone can easily use this tool without any hard training.
  • Listing Management: Omnisend lets you send tailored messages to different user groups based on their shopping behavior, location, age, etc. You can create different segments and run different campaigns for them.
  • Pre-designed Email Templates: This tool offers many ready-made email templates. In addition, you can even build a custom template with the help of a drag and drop editor. The best part is that you don’t need to know any coding language to design email templates.
  • Email Automation: Omnisend lets you run your email marketing campaigns on autopilot and drive more sales.
  • A/B Testing: Omnisend has a Split testing feature to analyze your emails’ subject lines, content, images, CTAs, etc.
  • eCommerce Support: This email marketing tool is compatible with all popular eCommerce platforms like Shopify, BigCommerce, WooCommerce, and Shopify Plus.
  • Pre-designed Landing Pages: Omnisend tool offers an in-built drag and drop landing page builder to design landing pages in a few minutes.
  • Reporting & Analytics: This tool features an intuitive analytical dashboard to get your email marketing campaigns’ performance reports. You can check important metrics from a single dashboard.
  • Deliverability: Omnisend offers an excellent delivery rate with zero failures.
  • Third-party Integrations: This tool easily integrates with software like Elementor, BigCommerce, Stripo, WooCommerce, WordPress, Shopify, etc.
  • Email Broadcasting: Omnisend tool doesn’t come with an email broadcasting feature.
  • Customer Support: Omnisend has a help center to ask your queries. If you don’t get the solution there, you can contact their dedicated customer support team to solve your queries.

Pros:

  • You can send 15,000 emails per month with the free version.
  • Features product picker
  • User-friendly
  • Email automation
  • Excellent customer support service
  • Integration with popular eCommerce services

Cons:

  • Limited templates
  • Some templates aren’t customizable
  • Users faced some errors with the product picker

Pricing

Omnisend is a freemium email marketing tool. With the free version of Omnisend, you can send up to 15,000 emails per month and 2000 emails daily. They also have two premium plans: Standard and Pro. The Standard plan comes at $16 per month with a 6000 per month sending limit. And the Pro plan starts from $59 per month with an unlimited sending limit. You can check the software by visiting the given link.

Check Omnisend

Mailchimp

Email Marketing tool Mailchimp

Image Credit: Mailchimp.com

Mailchimp is one of the most popular and the best email marketing tools present on this list. It is one of the best email marketing tools for small businesses, startups, and small marketing teams. This tool comes at affordable pricing and a free version as well. Over 13 million businesses use Mailchimp to run email marketing campaigns.

It comes with many exceptional features at a reasonable cost, such as a drag and drop editor, ready-made templates, automation, analytics, reports, etc. You can go start with a variety of drag-and-drop email templates. Instead, you can create custom templates for your email marketing campaigns. With Mailchimp, you can automate emails based on your contacts’ behaviors. For instance, it lets you send an email automatically when someone signs up for a new account.

Key Features:

Here are the key features of Mailchimp.

  • User Interface: Mailchimp features an easy-to-use dashboard but sometimes it becomes difficult to find options in the dashboard. It would be easy to use for users familiar with these types of software.
  • Listing Management: Mailchimp lets you segment users based on their shopping behavior, location, age, etc.
  • Pre-designed Email Templates: Mailchimp offers you a variety of pre-designed templates. You can even create custom templates for your email marketing campaigns.
  • Email Automation: With Mailchimp, you can easily automate the marketing campaigns.
  • A/B Testing: With the help of the A/B testing feature, you can test various elements of your emails, such as email subject lines, content, images, CTAs, etc.
  • eCommerce Support: Mailchimp supports third-party eCommerce platforms like Shopify, WooCommerce, and Shopify.
  • Pre-designed Landing Pages: Mailchimp offers some pre-designed landing page templates. You can use your own coding knowledge to create landing pages.
  • Reporting & Analytics: Mailchimp features an intuitive analytical dashboard to check your email marketing campaigns’ performance. You can check important metrics from a single dashboard. Besides, it also shows the report of the entire campaign.
  • Deliverability: It has a fair delivery rate but it can be improved. Emails sent by Mailchimp sometimes land in the ‘Promotions’ tab.
  • Third-party Integrations: This tool comes with 250+ integrations, such as Quickbooks, Squarespace Commerce, Elementor, BigCommerce, Stripo, WooCommerce, WordPress, etc.
  • Email Broadcasting: Mailchimp tool doesn’t support email broadcasting to automatically send new blog posts as newsletters to your contacts.
  • Customer Support: They have dedicated 24/7 customer support to help you overcome any problem related to their email marketing tool.

Pros:

  • Free version with 2000 emails per month
  • See reports and analytics easily
  • Easily integrates with over 250 popular software
  • 24/7 customer support
  • Powerful template editor

Cons:

  • Little expensive
  • Limited phone support
  • Not for advanced email campaigns
  • Email scheduling is missing in the free plan

Pricing

Mailchimp is a freemium email marketing tool. The free version of Mailchimp lets you send 2000 emails per month. Besides, it has three paid plans: Essential, Standard, and Premium. The Essential and Standard plan comes at $11 and $30.99 per month with 500 and 2500 subscribers per month. On the other hand, the Premium plan starts from $78.99 monthly with 10,000 subscribers limits.

Check Mailchimp

MailerLite

Email Marketing platform MailerLite

Image Credit: Mailerlite.com

MailerLite is another great tool in our best email marketing software list. It lets you take over multiple things, such as email marketing campaigns, signup forms, website building, and automation. MailerLite comes with powerful and simple features to do all this easily. MailerLite is a premium email marketing tool. But it also offers a 30-days free trial. You can sign up for their free trial from their official website.

One of the highlighting features of MailerLite is its around-the-clock award-winning support. MailerLite has been used by over 1.5 million business owners to grow their business with the help of its robust features.

MailerLite supports easy integration with popular web applications, such as Stripe, Shopify, WooCommerce, WordPress, Paypal, and many more. One of the best parts about MailerLite is its huge library of free templates and designs. You get many ready-made templates of newsletters, landing pages, websites, and popups. MailerLite includes all the basic features you need to run a successful email marketing campaign, like surveys, automation, pop-ups, and landing pages.

Key Features:

Here are the key features of MailerLite.

  • User Interface: One of the key features of MailerLite is its easy-to-use interface that requires zero training. You can easily use the software without any hassles. In case you find it difficult, they have created a ‘Resources’ section to learn more about each feature.
  • Listing Management: MailerLite lets you quickly group users based on its segmentation feature based on their shopping behavior, location, age, etc. But sometimes segmentation with MailerLite becomes a little confusing to manage.
  • Pre-designed Email Templates: It offers easy-to-use and customizable email templates. But they are too basic to use. You need to make some changes to make them more attractive.
  • Email Automation: Another key feature of MailerLite is email automation. Its email automation feature is easy to learn and understand with the help of flow charts. With MailerLite, you can easily automate the marketing campaigns.
  • A/B Testing: These days all email marketing tools feature Split Testing, and MailerLite is also one of them.
  • eCommerce Support: MailerLite supports third-party eCommerce platforms like Shopify and WooCommerce. Additionally, you can use Zapier as a middleware application to integrate it with non-supported softwares.
  • Pre-designed Landing Pages: One of the best parts about this tool is its huge library of free templates and designs. You get many pre-designed templates for different purposes, such as newsletters, landing pages, websites, and popups.
  • Reporting & Analytics: MailerLite features an analytical dashboard but doesn’t show reports and performance in detail. You just get a basic overview of your campaigns.
  • Deliverability: MailerLite is known for its 100% delivery rate. It has also won an award for the same.
  • Third-party Integrations: This tool integrates with third-party softwares, like BigCommerce, Stripo, WooCommerce, WordPress, etc. As mentioned above, you can also use Zapier to integrate it with non-supported services.
  • Email Broadcasting: MailerLite does support email broadcasting to automatically send new blog posts as newsletters to your contacts.
  • Customer Support: They have dedicated 24/7 customer support with over 97% of customer satisfaction rate. The average response time of live chat is around 5 minutes, which is exceptional.

Pros:

  • Affordable
  • Email automation
  • Beginner-friendly UI
  • Built-in landing page and website builder
  • Excellent custom support

Cons:

  • No Facebook/Instagram integration
  • Limited automation features

Pricing

As mentioned above, MailerLite is a freemium software. You can send 12,000 emails monthly with 1000 subscribers with its free version. MailerLite has three varied paid plans: Growing Business, Advanced, and Enterprise. The Growing Business plan starts from $9 per month and $108 billed yearly for up to 1,000 subscribers. On the other hand, the Advanced plan starts at $19 per month and $228 billed yearly for up to 1,000 subscribers.

Check MailerLite

Moosend

Email Marketing platform Moosend

Image Credit: Moosend.com

Moosend is one of the best email marketing tools present out there. It has many exceptional features to create and automate email marketing campaigns. It has been used by popular brands, like TEDx, Dominos, Gucci, Vogue, and more. Moosend helps you leverage the power of email marketing without any knowledge of coding. It has many advanced features, such as split testing, drag and drop editor, list segmentation, tagging, and many more.

Moosend is a perfect solution for smaller businesses with tight budgets. It also has a free plan that lets you add unlimited contacts and send unlimited emails. But it doesn’t offer any features present in paid plans.

Moosend lets you segment your email lists based on different customer behaviors. This way, you can send personalized emails to diversified users with different behaviors. It also offers free signup form templates and landing page designs.

Key Features:

Here are the key features of Moosend.

  • User Interface: Moosend features an easy-to-use user interface, but it feels a bit outdated and can be improved.
  • Listing Management: Its list management features have commendable ratings on different customer review platforms. It lets you segment users based on their shopping behavior and create tailored campaigns.
  • Pre-designed Email Templates: It offers easy-to-use and customizable email basic templates. You can make some changes to them to make them more compelling.
  • Email Automation: Another key feature of Moosend is email automation. You can use email automation to automate your email campaign with ease.
  • A/B Testing: It supports split testing to analyze your different emails and their elements.
  • eCommerce Support: It supports third-party eCommerce platforms like Shopify and WooCommerce.
  • Pre-designed Landing Pages: It features an in-built drag and drop landing page editor to create stunning landing pages. You also get varied newsletters, landing pages, websites, and popups ready-made templates.
  • Reporting & Analytics: Moosend features a real-time reporting and analytics dashboard to check users opened your email. Besides, it also shows the heatmap of your emails to check the most touched areas of your email.
  • Deliverability: Moosend has an extremely high delivery rate unless there are some errors from your side.
  • Third-party Integrations: This email marketing tool integrates with third-party software, like BigCommerce, Stripo, WooCommerce, WordPress, etc.
  • Email Broadcasting: It doesn’t support email broadcasting, which could be a drawback.
  • Customer Support: You can contact their support team via email and chat. It is available for free also. But the premium plans get prioritized support.

Pros:

  • Countdown timer to add in emails
  • Advanced automation features
  • Integration with third-party services
  • Schedule campaigns
  • Excellent reporting
  • Great customer support

Cons:

  • Basic landing page templates
  • UI can be improved

Pricing

Moosend is a premium software, but it offers a 30-days free trial. You can sign up for the 30-days free trial and test all its premium features for free. In addition, Moosend has a paid plan called Pro. The Pro plan starts from $9 per month with 500 subscribers. Besides, you can send unlimited emails every day and month.

Check Moosend

EmailOctopus

Email Marketing Software EmailOctopus

Image Credit: Emailoctopus.com

EmailOctopus is a popular email marketing software platform with a simple, intuitive, and promising user interface. It gives tough competition to other email marketing tools out there. This offers free templates that you can customize with the help of an intuitive drag and drop editor. You can also design your emails from scratch. You can even use coding to add your own personal touch and elements to your email designs.

EmailOctopus also features an in-built landing page builder with essential features to generate leads and grow your email list. Integrations play a huge role in the growth of a brand. This tool supports many tools, including Shopify, Gravity Forms, and WordPress. With the help of these tools, you can easily add more advanced features to your emails.

Key Features:

Here are the key features of EmailOctopus.

  • User Interface: EmailOctopus features an easy-to-use user interface but it is a bit outdated and ugly. UI needs improvement.
  • Listing Management: One of the drawbacks of EmailOctopus is it doesn’t come with segmentation features.
  • Pre-designed Email Templates: It has a collection of ready-made templates that allows you to create a dynamic, attractive campaign in less time.
  • Email Automation: Another key feature of EmailOctopus is email automation. You can use email automation to automate your email campaign with ease.
  • A/B Testing: EmailOctopus supports Split Testing to analyze your different emails and their elements.
  • eCommerce Support: It easily integrates with third-party eCommerce platforms like Shopify and WooCommerce.
  • Pre-designed Landing Pages: It comes with a drag-and-drop landing page editor to create stunning landing pages with ease. You can also select from varied email templates and customize them according to your requirements.
  • Reporting & Analytics: EmailOctopus features a reporting and analytics dashboard to check users opened your email. Besides, you also get data on open rate and how many users unsubscribed to their email marketing material.
  • Deliverability: EmailOctopus has an exceptional delivery rate that straight lands in your subscriber’s direct inbox.
  • Third-party Integrations: This email marketing tool integrates with third-party software, like BigCommerce, Stripo, WooCommerce, WordPress, etc.
  • Email Broadcasting: Another great feature of EmailOctopus is it supports email broadcasting.
  • Customer Support: You can contact their support team via email and chat. They are available around the clock and all days of the week.

Pros:

  • Easy-to-use and setup
  • Affordable pricing
  • Friendly customer support
  • Has a free plan
  • Integration with third-party services

Cons:

  • Segmentation is missing
  • Glitches (Can be fixed with updates)
  • Outdated interface
  • Sometimes emails land in the Spam folder

Pricing

Coming over to its pricing. EmailOctopus comes in two different variants: Free and Paid. The Free version lets you collect up to 2,500 subscribers and 10,000 emails per month. And the premium version comes at $8 per month with many advanced features that aren’t available in the free plan.

Check EmailOctopus

HubSpot Emails

Email Marketing Software HubSpot

Image Credit: Hubspot.com

HubSpot is one of the most renowned names in the software industry. They offer various solutions, including email marketing tools. HubSpot has a plan called HubSpot Marketing Hub.

HubSpot Marketing Hub is a freemium software that includes many marketing tools you will need to run a marketing campaign. You get access to their email marketing tools, landing page builder, an ad management tool, CRM, a lead generation form builder, and much more. One of the best parts is, HubSpot Marketing Hub is a freemium tool. Yet, there would be some restrictions.

Key Features:

Here are the key features of Hubspot Emails.

  • User Interface: Hubspot Emails features an easy-to-use user interface that requires no training at all.
  • Listing Management: One of the features of Hubspot Emails is it supports group segmentation and tagging.
  • Pre-designed Email Templates: It offers a collection of ready-made templates that you can use in your email marketing campaigns and publish them in less time. You can even design your own custom email templates with the help of a drag and drop editor.
  • Email Automation: Hubspot Emails support email automation. You can use email automation to automate your sales email campaign with ease.
  • A/B Testing: No doubt, it is one of the best tools and supports Split Testing to analyze your emails.
  • eCommerce Support: It supports third-party eCommerce platforms like Shopify and WooCommerce.
  • Pre-designed Landing Pages: Hubspot Emails comes under the premium edition of Marketing Hub. And, the premium edition also includes an intuitive drag and drop landing page editor to create stunning landing pages. You can also choose from a wide range of email templates and customize them to suit your needs.
  • Reporting & Analytics: Hubspot Emails features a reporting and analytics dashboard to check users opened your email.
  • Deliverability: Hubspot is one of the best email marketing tools, and you can expect an excellent delivery rate from it.
  • Third-party Integrations: This email marketing tool integrates with third-party software, like Gmail, Outreach, Mailchimp, Google Meet, BigCommerce, WooCommerce, WordPress, etc.
  • Email Broadcasting: Another great feature of Hubspot Emails is it supports email broadcasting.
  • Customer Support: Hubspot has a dedicated section where they have mentioned solutions to the most common problems. In addition, you can contact their support team via email, chat, call, and community section. However, not all plans support call support.

Pros:

  • User-friendly interface
  • Email automation
  • In-built CRM
  • Drag and drop editor
  • Split testing
  • Call support for Enterprise plan users
  • Email follow-up

Cons:

  • Limited and basic templates
  • Quite expensive

Pricing

Hubspot Emails price starts at $45 per month and costs $540 when billed annually. It lets you collect 1,000 marketing contacts. You can check the plan by visiting the given link.

Check Hubspot Emails

GetResponse

Email Marketing Software GetResponse

Image Credit: Getresponse.com

GetResponse is an integrated platform that enables you to run email marketing campaigns with its advanced features. It is mostly famous for its email marketing and automation tools. GetResponse is a freemium email marketing tool that lets you start for free. One of the best features of GetResponse is that it comes at an affordable price. Its pricing plan starts from $15 per month. This plan is perfect for newcomers.

GetResponse offers many advanced features, such as autoresponder, email automation, transactional emails, and much more. GetResponse offers a ton of templates. In addition, it has an in-built drag and drop editor to create beautiful emails and landing pages.

Key Features:

Here are the key features of GetResponse.

  • User Interface: GetResponse features an easy-to-use user interface that requires no training at all.
  • Listing Management: GetResponse also supports group segmentation and tagging.
  • Pre-designed Email Templates: It offers a collection of ready-made templates that you can use in your email marketing campaigns and publish in less time. You can even design your own custom email templates with the help of a drag and drop editor.
  • Email Automation: GetResponse supports email automation. You can use email automation to automate your sales email campaign with ease.
  • A/B Testing: GetResponse also supports Split Testing to analyze your emails.
  • eCommerce Support: It supports third-party eCommerce platforms like Shopify and WooCommerce.
  • Pre-designed Landing Pages: It comes with a drag and drop landing page editor to create stunning landing pages with ease. You can also select from varied email templates and customize them according to your requirements.
  • Reporting & Analytics: GetResponse features a reporting and analytical dashboard to check users opened your email.
  • Deliverability: GetResponse is one of the best email marketing tools, and you can expect an excellent delivery rate from it.
  • Third-party Integrations: This email marketing tool integrates with third-party softwares, like Gmail, Outreach, Mailchimp, Google Meet, BigCommerce, WooCommerce, WordPress, etc.
  • Email Broadcasting: Another great feature of GetResponse is it supports email broadcasting.
  • Customer Support: You can contact their support team via email and chat. You can reach them at any time of the day and any day of the week without any hesitation.

Pros:

  • Original and varied templates
  • Detailed and accurate analytics dashboard
  • Easy-to-use user interface
  • Drag and drop editor
  • Funnel builder

Cons:

  • Quite expensive
  • Scheduling feature doesn’t work sometimes

Pricing

GetResponse is a freemium plan. You can create an account from their website and start using their basic features for free. Besides, it has three paid plans: Basic, Plus, and Professional. The Basic plan starts at $15.58 per month with a 1000 contacts limit. In comparison, the Plus plan starts at $48.38 with a 1000 contacts limit. On the other hand, the Professional plan starts at $97.58 per month with a 1000 contacts limit. So the features may vary with the price.

Check GetResponse

What Is Email Marketing?

Email marketing is a powerful and cost-effective marketing strategy. It refers to reaching out to your target audience or customers with personalized emails.

Marketing teams draft tailored emails to educate and convince their audience to take the intended action. It could be anything, such as signing up for a new account, downloading an ebook, purchasing, etc. One of the primary goals of an email marketing campaign is to convert one-time shoppers into regular shoppers.

Many businesses use email marketing also to inform their subscribers, drive sales, and build a community, like with a newsletter. One of the main benefits of email marketing is its easy execution and affordable pricing. Email marketing is easy to implement and requires a very small investment. This investment is only needed to buy an email marketing tool, which nowadays comes at an affordable price with advanced features.

This is an overview of Email Marketing. Read the next section to know the benefits of email marketing.

What Is an Email Marketing Tool?

An email marketing tool is one of the most important tools for an email marketer. They use it to create, send, test, optimize, and report on their email campaigns. The best email marketing tool helps marketers design, build, send, optimize email, measure email metrics, and generate email reports.

This software also allows marketers to check key metrics of their email marketing campaigns, such as open rates, click-through rates, subscribers, unsubscribe rates, etc. An email marketing tool is suitable for all industries, from eCommerce to the medical industry.

These tools come with many powerful features to run successful marketing campaigns. In addition, you can connect this type of software with third-party services, such as WooCommerce, Shopify, BigCommerce, and more.

This is a small overview of what email marketing tools are.

What Should You Look for in an Email Marketing Software?

Here are a few things you should consider while picking email marketing software.

  • Affordability
  • User Interface
  • Listing Management
  • Pre-designed Email Templates
  • Email Automation
  • A/B Testing or Split Testing
  • eCommerce CRM
  • Pre-designed Forms and Landing Pages
  • Reporting & Analytics
  • Deliverability
  • Third-party Integrations
  • Customer Support

Let’s talk about each in detail in the section below.

1. Affordability

The first thing you should consider while looking for an email marketing tool is its pricing. Your selected email marketing should come under your budget. We suggest you set a specific amount to spend on email marketing tools. It will help you find the best email marketing software at affordable pricing.

There are tons of software that comes at economical pricing with many exceptional features. You need to ensure that you are always getting the best features at a reasonable price. In short, you are getting all essential features in your specific budget.

2. User Interface

The user interface is the most important factor you should definitely consider in email marketing software. Therefore, your selected email marketing tool should have an easy-to-use user interface.

An intuitive and easy-to-learn user interface will make your work a lot easier. The best benefit of an intuitive email marketing software is you don’t need to spend hours learning the software. Instead, you can easily learn the basic things and start executing your email marketing strategy. This will help you save a lot of time.

3. Listing Management

Another most important thing you should consider in an email marketing software is that it should offer basic features to manage your listings. You might be using email marketing software to run multiple campaigns for different audiences. So, it is really important to have an intuitive list management dashboard to manage all your contacts in one place without any hassle. Otherwise, you will spend most of your time just managing the list instead of executing the strategy.

4. Pre-designed Templates

Nobody likes designing an email design from scratch, not even us. We also use pre-designed templates for our campaigns, and it helps us eliminate the design process, which eventually saves plenty of time.

Instead, we use that time to implement things. This makes the execution process faster. There could rarely be an email marketing software that doesn’t offer pre-designed templates. Yes, the number of pre-designed templates may vary from software to software. We suggest choosing software with the highest number and varied email templates.

5. Automation Builder

Let’s say you’re busy working on another project, and you also have to manage an email marketing campaign. But you can’t do everything at one time. Here comes Email Automation. Automation is one of the most powerful features you will ever find in any email marketing tool. If a tool has this feature, it means you are going with the right pick. With the help of automation, you can easily automate your email marketing campaigns anytime.

You can select a specific time to start and resume the campaign according to your needs. However, it is important to execute automated, personalized email campaigns to improve accuracy and save your precious time in email marketing. So, you should always check whether the selected tool supports automation.

6. A/B Testing

Testing and optimizing your email campaigns is one of the most important tasks. It helps you improve your campaigns and drives better conversion. It is important to know what’s working and what’s not before optimizing your emails. In this situation, A/B Testing helps us do that. A/B Testing is also referred to as Split Testing.

It refers to the process of running an experiment simultaneously between two or more versions of a single email. For instance, emails with the same content but different designs and elements. A/B Testing helps you find out which version of your email performed well. That’s why It is essential to have an A/B Testing feature in your email marketing tool.

7. Forms and Landing Pages

Many businesses use email marketing to send their subscribed audience to a landing page to convert them. If you also want to use the tool for the same purpose, then you should definitely look for an email marketing software with pre-designed and tested landing pages. So that you don’t need to spend hours designing landing pages for your email campaigns.

You can simply select one template from dozens of pre-made templates and use them to save time. In addition, it should also allow you to create and embed forms in your emails. Finally, this feature will help collect feedback from your subscribers.

8. eCommerce CRM

If you are searching for a tool to send order confirmation or transactional emails to your customers. Then it is a must to ensure that the tool is compatible with popular eCommerce software. Almost all email marketing software supports third-party eCommerce CRMs, such as WooCommerce, Shopify, BigCommerce, etc.

9. Reporting & Analytics

To keep track of email marketing campaigns’ performance, you should find software with reports and analytics features. Your email marketing tool should feature an easy-to-use analytics dashboard to check the performance of your campaigns. The analytical dashboard should show all key metrics to analyze your campaigns, such as open rate, conversion rate, spam rate, etc. Analytics will help you watch your email marketing campaigns’ performance.

10. Deliverability

Imagine using an email marketing tool to send an important update email to hundred subscribers, but only ninety subscribers receive it. You will stop using that tool straight away from that day. To avoid this type of situation, you should always look for software with a better deliverability rate. Otherwise, this can hamper your marketing campaigns.

11. Integrations

Another thing you should be looking at while choosing an email marketing tool is third-party software integration. Your email marketing tool should support popular third-party software integrations, like WooCommerce, Shopify, Stripe, QuickBook, etc.

12. Customer Support

Looking for an email marketing tool with great customer support is important, so you can contact them if you need any assistance. You should always prioritize choosing software with quick and responsive customer support. It will be good if the tool features 24 hours live chat, call support or email support.

There are many more things to look for in email marketing software. Yet these are the essential features you should consider while choosing an email marketing tool.

Why Is It Important To Pick the Best Email Marketing Service?

We can’t stress how beneficial email marketing is to growing a business at less cost. However, to run an email marketing campaign, you need to find the best email marketing tool according to your requirements. It would be impossible to execute an email marketing campaign successfully without the right tool. Let’s understand this with a short example.

For instance, you need an email marketing tool with the Split Testing feature to analyze the performance of the different versions of your emails. But unfortunately, you purchase software without the Split Testing feature. Because of this, you won’t be able to know which version of your email performed well. Hence, it will affect your return on investment drastically.

So, it is indeed important to choose the right email marketing software for your business. If you don’t pick the best email marketing tool, you won’t get desired results.

Do you want to know more about email marketing tools? Then, read the next section to know more.

Which Is the Best Email Marketing Tool For You?

These are the 10 Best Email Marketing Tools. We have finally looked at the 10 Best Email Marketing Tools. In this list, we mentioned the best email marketing tools keeping different things in mind, such as user interface, pre-designed templates, automation, etc. We will now choose the best email marketing tool for ourselves from the given options.

Suppose, you just want to try an email marketing software for a few days, then you can try the Omnisend email marketing tool. They offer a free trial. After that, you can send up to 15,000 emails per month and 2000 emails daily.

But, if you want to go with a long-term solution at an affordable price, then we have some good options like ActiveCampaign, EmailOctopus, and MailerLite. All three tools offer excellent features at affordable pricing. Here are the features of all three tools:

  1. ActiveCampaign: 500 subscribers and unlimited emails
  2. EmailOctopus: 2,500 subscribers and 10,000 emails per month
  3. MailerLite: 1,000 subscribers and unlimited emails

However, these have pros and cons that you need to check before making the final call.

Suppose you are looking for an all-in-one marketing tool, then you can go with HubSpot’s Marketing Hub premium pack. The Marketing Hub includes an email marketing tool, a sales CRM, a landing page builder, etc. You get everything in one plan at reasonable pricing.

How Can I Send Unlimited Emails Per Day for Free?

The question that arises is – Is It Possible to Send 10000 Emails for Free? And the answer is – ‘No.’ It is impossible to send 10000 emails with free email marketing software. There are plenty of free email marketing tools, but they don’t give us the limit to send 10000 emails free of cost.

Of course, you need to go with the premium version to send emails in this bulk quantity at one time. However, premium email marketing tools also come with many exceptional features to run email marketing campaigns successfully.

When picking the best Email Marketing Software for your business, you should always consider a few essential features, such as User Interface, Pre-designed templates, Automation, etc.

What Are the Benefits of Email Marketing?

There are countless benefits of email marketing. Here we have mentioned the six benefits of email marketing.

  1. Cost-effective: One of the biggest benefits of email marketing is its cost-effectiveness. To run an email marketing campaign, you need a minimum amount of money. Prerequisites are just email marketing software and a list of subscribers. The best part is that email marketing tools nowadays come at affordable pricing.
  2. Engage With Existing Your Audience: Most businesses use email marketing to engage with their subscribed audience. They write personalized emails for their subscribers and build a community to get the most out of it.
  3. Generate Traffic For Your Website: Email marketing also helps generate traffic for your business website or blog. For example, you can draft customized emails for your subscribers, giving a short overview of your new blog topic. Then, you can redirect them to your blog URL to read the whole article. This way, you can easily drive traffic to your blog.
  4. Get More Sales: People who subscribe to your newsletter are interested in hearing from you. So you can use your email subscribers to get more sales and drive more revenue for your business.
  5. Collect Feedback From Your Subscribers: Getting regular feedback from your existing customers is important if you sell a product or service. You can use email marketing to collect input and organize surveys for your brand. It will help you find out your products or services’ good and bad parts.
  6. Get High Returns: As per a report by Litmus.com, every $1 spent on email marketing generates over $36 in return. In addition, they recorded a return on investment of 3600%. This data shows that email marketing is one of the best direct marketing methods to generate high returns.

These are the six main benefits of email marketing. Read the next section to learn about the types of emails in email marketing.

What Are the Types of Emails in Email Marketing?

There are mainly twelve types of emails. Here we have mentioned the most common types of emails in email marketing.

  1. Informational Emails
  2. Product Update Emails
  3. Newsletters
  4. Internal Updates Emails
  5. Transactional Emails

1. Informational Emails

Informational emails are drafted to deliver some information to the subscribers. These emails usually contain the latest content, product announcements, and exclusive content. For instance, if you publish a new blog, you can talk about the new blog and redirect them to the website.

2. Product Update Emails

Product update emails usually talk about products or services. For example, let’s say your business is launching a new product or a new feature in the existing product. You can then draft a dedicated email discussing their features, release date, etc.

3. Newsletters

Suppose your business has a website or you have a personal blog. In that case, you can send newsletters to engage with your audience. Newsletters generally share different material, such as tips, exclusive content, daily updates, etc.

4. Internal Updates Emails

Many companies create a separate newsletter for their employees. In this type of email, companies share internal updates with their employees. For employees, it is important to keep themselves updated about their company.

5. Transactional Emails

Transactional emails talk about transactions, such as completing a purchase, signing up for a paid newsletter, etc. The best example of this is getting an order confirmation mail from any eCommerce website.

These are the most common types of emails in email marketing. Continue reading the next section to know the importance of choosing the right email marketing tool for your business.

Conclusion

Some of these tools are designed for beginners and offer all-inclusive solutions that include email templates, analytics, autoresponders and more. Other tools are designed for professionals who want more advanced features like A/B testing or integration with third party services such as Salesforce or Google Analytics.

I hope this article has helped a breakdown of the best email marketing software options out there and help you choose the right one for your company.

About Author

Lito James is the founder of Massivepeak.com. He is an entrepreneur and marketing specialist who helps businesses to get more leads, subscribers and customers. Massive Peak has been featured on Thriveglobal, Cloudways, sujanpatel, surveysparrow, renderforest and many more. Follow on LinkedIn

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