Landing Page SEO: Best Practices for Organic Traffic

How Much Does It Cost to Rank Your Landing Page On Top With Ads? A lot. Ads are the fastest way to rank higher and get desired results. But, it can drastically affect a business budget, especially small-age startups and businesses. You would pay a hefty amount to ad companies and still can’t assurance of getting leads.

What’s the Solution Then? SEO – also known as Search Engine Optimization. It is the ideal way to rank on Google for a long span without spending a single penny from your budget.

Yes, staying on top of Google is difficult, but everything becomes accessible and achievable once you get there. Grabbing a prominent position on Google can boost your traffic and sales.

The question is, How Are We Going to Do That? There you go!

To help you in this situation, we have created a perfect landing page SEO guide. This guide will help you understand landing page optimization for search engines in an easy manner. In this guide, we will be discussing each element of landing page SEO in detail, so you don’t need to rely on any other guide.

Read till the end and gain more information about landing page SEO in detail.

What Is Search Engine Optimization?

Search Engine Optimization refers to the process of optimizing your content for users and ranking on search results of Google, Bing, etc. Your results pop up when someone searches the relevant query matching your topic.

For instance, you published an SEO-optimized blog on How to Create a Landing Page? When someone searches How to Create a Landing Page, there are chances that your blog might show up on the page. Yet, this depends on the efforts and strategies you used while creating that particular piece of content.

SEO is further classified into two different segments – On Page Seo and Off-Page SEO. On-Page means optimizing a particular blog or article for visitors and web crawlers.

At the same time, Off-Page SEO is optimizing elements unrelated to writing content, such as building backlinks, setting up Google Search Console, Analytics, etc.

Landing Page SEO

Websites Ranking With The Help Of SEO

What Is Landing Page SEO?

Landing page SEO means enhancing your landing pages for visitors and search engines to see better results. It helps the landing page look more appealing and valuable at the same time to users.

Landing Page SEO helps search engines to identify whether the content present on this page is valuable or not. If they find your landing page informative and helpful for users, they rank in the top positions on Google.

Optimizing your web pages is the most effective option rather than spending hundreds and thousands of dollars on advertisements. Of course, the results of both would be relatively different.

Advertisements help you rank faster in a few minutes but don’t promise positive results. Comparatively, SEO requires a lot of effort and time to rank but yields unbelievable results. The best part is, you don’t need to spend a single buck for that.

In the end, your content should impress visitors; it will automatically get ranked by search engines.

Landing Page SEO Checklist

Here are a few things you should remember while performing SEO for your landing page. Follow the checklist to do the right SEO of your page.

  • Use a custom domain to publish your page. E.g., mydemosite.com/landing-page
  • Optimize your landing page URL by adding the high-volume or primary keyword to it. E.g., mydemosite.com/landing-page-seo-services
  • Do keyword research and softly add them to your copy.
  • Use related keywords in your landing page copy.
  • Add keywords in your page title, headings, and meta description.
  • Follow On-Page SEO.
  • Use compressed images and videos with viewable clarity.
  • Optimize the landing page for different screen sizes, such as mobile phones, tablets, and PCs.
  • Maintain a fast website speed.
  • Promote your landing page on various platforms and build backlinks.
  • Add schema to your landing page.
  • Link your landing page with top-ranking pages of your website.
  • Use 301 redirects.

This is the best landing page SEO checklist. Ensure to check all the points in the list before publishing the landing page so that no one can stop you from getting better results.

3 Examples Of Perfect Landing Page With SEO

Here are the three examples of SEO landing pages.

GetResponse

Landing Page SEO

Pros

  • Optimized images (Webp images)
  • Action taking CTA
  • Good structure
  • Used listings to describe features
  • Fast loading speed
  • Meta description visible on search engine
  • Added keywords in the description

Cons

  • Less keywords
  • Used H2 multiple times

Slack

Landing Page SEO

Pros

  • Used images and videos
  • Optimized images and videos properly
  • Good loading speed
  • Used numbered listicles to explain features
  • Used multiple headings
  • Meta description is showing on Google
  • Organized structure

Cons

Hubspot

Landing Page SEO

Pros

  • Optimized with keywords
  • Perfect structure
  • Used bullets and numbers to show benefits and features
  • Divided into multiple sections
  • Added CTA multiple times
  • Meta Description is showing
  • Description contains keywords
  • Images are optimized

Cons

  • More images can be added
  • Used H2 too many times
  • Didn’t use other headings like H3, H4, etc.

Landing Page SEO Best Practices

Here are the best landing page SEO best practices to get improved results. These SEO practices will help you rank higher on search engines and record higher conversions and leads.

Use Keywords In Your Content

Keywords are one of the essential parts of SEO, especially on-page SEO. Adding keywords to your content will make it relevant for search engines and users. It will help crawlers to understand the topic on which your content revolves.

Most landing pages don’t include keywords, which is a big blunder from their side. Yet, using keywords is the most crucial part of getting more visibility.

We use three types of keywords in our landing page copy – Primary Keyword, Secondary Keyword, and LSI keywords.

The primary keyword is the main keyword that clarifies the subject of your content. Here is an example for you, Tips to Write Strong Headlines. In this, Tips to Write Headline is our primary keyword.

The second keyword is kind of similar to the primary keywords. It also comes with the same intent—for example, Best Tips to Write Headlines.

The LSI keywords are entirely different keywords from primary and keyword but have the same intent. The results of LSI keywords would be similar to primary keyword and secondary keyword results.

To find keywords to stay relevant, you can use keyword research tools like Ubersuggest, SemRush, Ahref, etc.

Create A Proper Structure

Creating a proper structure is helpful for visitors and search engines to scan your content in one go. A cluttered layout can irritate visitors and force them to leave the landing page. Follow the mentioned things to create a proper structure.

Title: Title is the main heading of a blog or landing page, and we also know it as H1. It helps users understand what the page is all about. Visitors enter your page after reading the title. So, it is vital to optimize the H1 title for crawlers as well as users.

You should keep the title short and sweet. To get the best results, always include the primary or high-volume keyword in the title. It is one of the most important aspects of on-page SEO. To increase the CTR, you can use adjectives like Best, Top, etc. In addition, you test power and expressive words matching the topic.

Landing Page SEO

Headings: Heading can be classified in H2, H3, H4, H5, and H6. It would be best if you use these headings to give a proper structure to your content. Break down the content into multiple sections with the help of these headings. This makes the content easy to understand for users. With the use of headings, users can jump to any chapter they want to read.

Landing Page SEO

Add Images and Videos: Images and video make your content engaging and help grab a leading position on search engines. In fact, Google loves pictures and videos. Google has a separate section for pictures and videos on their search engine. It lets visitors find photos or videos of their choice. And, you have got a chance to rank and drive more traffic from them.

Landing Page SEO

Alt Tags: Another best practice is to add alt tags in the images and videos. Crawlers don’t understand the purpose and topic of the photos and videos. It’s your responsibility to make it clear. That’s why we use Alt Tags in our images. It helps crawlers to understand the purpose of the picture.

For example, if you write a blog on Best SEO Keyword Research Tool, you can add a picture of a particular Keyword Research Tool. Then, you can add the Keyword Research tool name in the alt tags section.

Meta Description: Meta Description consists of 150 characters which we see below the topic name in the search results. A meta description with CTA attracts more visitors to click on the result and increases conversions. A good meta description also helps in increasing the click-through rate (CTR). It should be straight to the point and grab users’ attention. Always include the primary and related keywords in the meta description naturally.

Landing Page SEO

Internal Linking: Internal linking is the best method to send initial users to your newly launched landing page. Your landing page won’t rank after a few minutes or even days. It might take some time to rank on Google or maybe won’t rank, in some cases. Yet, interlinking increases the chances of ranking on Google.

To get the most out of it, you can interlink the new landing page with the top-ranking and related pages or articles on your website. By this, you can send a small proportion of your actual traffic to your landing page.

Landing Page SEO

Create A Custom URL

URL plays a massive role in your website SEO. A proper URL helps users determine the information they will get on this page. Not only this, a URL helps search engines to identify the topic of your landing page or blog. Including the primary keywords on your landing page URL increases the chances of ranking higher on Google.

Let’s understand this with an example.

You have got two URLs:

This,

demosite.com/cyusbccubyycnsibc

And, this

demosite.com/best-seo-practices

Which one would you choose? The second one? Right? We all will go for this URL (demosite.com/best-seo-practices) because it looks professional and can easily be identified as the topic with the URL itself.

Landing Page SEO

Maintain A Good Page Speed

Website speed is one of the critical factors of getting a perfect SEO score. And not everyone achieves excellent results in that. According to Google, your page speed decides the user experience. If your website doesn’t load faster, users might leave the page as soon as possible. As a result, they will visit other websites in the search results, which is not a good sign.

Tons of metrics decide your page speed scores, such as hosting server speed, image optimization, cache, and more. You can’t figure out everything by yourself.

For that, you can use tools like GTmetrix and Pingdom to measure your website speed and the reason behind the low speed. The more your website will load faster, the more Google will recommend your website to users unless you have quality content.

Landing Page SEO

Build Backlinks

Backlinks are the links we get after linking to other websites. Building backlinks is another powerful practice to gain authority in your niche or category.

The easiest way to build backlinks is to share your landing page on different platforms like Quora, Facebook, etc. You can promote (not with ads) your landing page on multiple platforms to get some initial links and traffic from them. Another powerful way to get backlinks is to create insightful and shareable content.

Also, the backlinks should be natural, not paid. Google easily identifies these types of links and disavows them in a matter of minutes.

How to Write Landing Page Meta Data/Description?

Meta Description gives an overview of your landing page or blog to the users. In the meta description, visitors can find the things they will get from this article or blog. Writing a meta description is relatively easy and challenging at the same time. It depends on the time you spent practicing it.

Here are the things you should remember while writing a metadata or meta description:

  1. It shouldn’t exceed 155 characters.
  2. The description should be unique and relevant to the topic.
  3. Always add primary and related keywords in your meta description naturally.
  4. Add CTA in your meta description.

Have a look at the example below.

Wanna know the secrets of digital marketing? Yes? Here are the top secrets of digital marketing. Click here to read the ultimate secrets that no one shares.

You can use this example as an inspiration and try to create your own meta description.

Do Landing Pages Hurt Your SEO?

There are many myths around landing pages, and one of them says that landing pages hurt your website SEO. A landing page never hurts your website SEO if you haven’t optimized it. To maintain higher rankings on search engines, it is important to optimize your landing pages.

Landing pages are built to send PPC or paid traffic. We sent a targeted audience to that particular page. If a disinterested audience lands on your landing page, they will never spend that much time compared to interested users. Hence, your bounce rate, dwell rate, and all other rates will increase. And that can affect your rankings.

Conclusion

Here we are. We finally reached the last section of our landing page SEO guide. In this guide, we understood landing page SEO in detail. We taught you the best practices to create a highly converting SEO landing page. We hope you understood everything correctly and are going to implement the same as well. This is all about landing page SEO. We hope you liked it.

About Author

Lito James is the founder of Massivepeak.com. He is an entrepreneur and marketing specialist who helps businesses to get more leads, subscribers and customers. Massive Peak has been featured on Thriveglobal, Cloudways, sujanpatel, surveysparrow, renderforest and many more. Follow on LinkedIn

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