Microsites Vs Landing Pages Vs Squeeze Pages Vs Website

Each company have different goals when reaching and connecting with their audience. That’s what makes it harder for marketers to adapt to business needs and then act accordingly. One of the decisions that marketers need to make is a choice between microsites and landing pages.

Microsites Vs Landing Pages vs Squeeze Pages (Capture Page) Vs Website

This article will explore the core differences between two important ideas: microsites and landing pages. By the end of the article, you should understand each and know when to use them in your marketing strategy.

Both microsite and landing page is a way to connect to your audience, but each one of them offers a different purpose. Let’s get started.

What is a Microsite?

It is more likely that you have never heard about microsites. However, for beginners, a microsite may sound similar to a landing page. The internet is also full of different explanations on what a microsite is and what it can do.

Microsites are designed to perform separately from the main site. However, they do offer branded content but are not linked to the company’s home page or the brand’s URL.

Moreover, microsites are designed to have their own navigation, content, and design. Microsites, as the name suggests, are also small in terms of pages. In most cases, they range from one to three pages.

But, what’s it mainly used for? Businesses can utilize microsites to cater to a particular campaign or event. They can also use it for marketing their new product or service or simply meeting specific users’ requirements.

In short, we can summarize microsites as following:

  • Microsites are utilized to target specific requirements, campaigns, or purposes.
  • They can be temporary.
  • They are mostly one to three pages and hence smaller compared to the company’s main sites.
  • They generally are not part of the company’s leading site and work independently.

What is a landing page?

A landing page is a more tightly focused page that tries to persuade users to take action. The landing pages are designed so that users take action. The action can be anything, including downloading an ebook, subscribing to a service, or signing up for a newsletter.

Compared to a traditional website or a microsite, a landing page lacks website navigation. It is done to ensure that the user does not sway away from the page, defeating its purpose. Moreover, landing pages are also not connected to the main website of any company.

In short, we can summarize the landing page as follows:

  • Landing pages are hyper-focused around one objective.
  • The objective is to ensure that the user takes action.
  • There are no navigational elements on a landing page.
  • The landing page is just one page.

Difference between microsites and landing pages

From an eagle-eye view, you may find landing pages and microsites similar to each other. However, there are some fundamental differences between the two.

The first major difference worth noticing about them is the number of pages. Microsites are generally one to three pages. Landing pages, on the other hand, are strictly one-page sites.

Another big difference is the purpose of each type of website. Microsites can be utilized for a diverse need required for running a campaign. However, a landing page is always designed around the user and makes them take action. In a broader sense, Microsites are also designed to bring value to the user, but not strictly to take action.

Both landing pages and microsites are useful in their own way. To better understand, let’s go through the pros and cons of landing pages and microsites.

Pros and cons of microsites

To better understand microsites, you need to take a look at your main website and landing page. The main websites are designed to tackle a wide variety of users. On the other hand, landing pages are designed to grab users’ attention and encourage them to complete an action.

You can think of microsites as a marketing tool that sits between traditional sites and landing pages.

Microsites are mostly information in nature where they inform the user about something with credible links, content, and images. Once they gain the user’s trust, they can then divert the user’s attention and then show them a well-designed call-to-action. This may sound similar to landing pages, but microsites are generally more open in their approach as they are willing to let users go to other sites. This open nature also means that microsites are not great for conversion. One of the prime examples of microsites is the Red Bull-owned site: The Red Bulletin.

Microsites do have some drawbacks. For instance, it takes a lot more time to create a microsite compared to a landing page. Also, you cannot expect microsites to perform well when it comes to conversions. Apart from that, microsites can take a good amount of time and budget to manage.

In conclusion, you should only use microsites for sharing information with your users and brand awareness.

Pros and cons of landing pages

Next, we have landing pages. Landing pages are solely crafted with conversion in mind. If you want to convert leads into customers, then you need to use a landing page. That makes the landing pages a different category of pages where you need to use different tactics to create them.

At the core, you will use testimonials, facts, and persuasive content to persuade your audience to do an action. Almost every online business have one or more landing page. Big companies such as Microsoft, Salesforce, Apple, and others also invest heavily in landing pages.

Landing pages are quick to create as they are single-page. However, crafting content for the landing page can take some time effort as you need to write very carefully using copywriting techniques.

Similar to microsites, landing pages also come with some drawbacks. These drawbacks include:

  • Inability to provide value to the visitors or engage them with information
  • Persuasive content may get totally rejected by some visitors who seek information

When to use: Microsites and landing pages

Both microsite and landing page have their own benefits. As a business, your job is to learn about your requirement and carefully understand what fits the best. It is better to use a landing page for a more purposeful user’s targeting as it lets you create a fine-tuned, highly converting web page. If you are looking to engage your audience in a more informal way and don’t want it to be part of your main campaign/site, microsites are the way to go.

Also, you do not have to make just one choice. You are free to create both microsites and landing pages. In case you are limited with the budget, then go forward with one that lets you meet your goals better. In any case, always use microsites to improve brand awareness and use landing pages when you need to convert your visitors.

Both microsites and landing pages can take quite a budget. In general, landing pages can cost more compared to microsites, even when it is just a single-page website. Also, you may need to hire different experts when working on a microsite or landing page. If you are on a limited budget, you can opt for a content management system such as WordPress to create your microsite. In the case of landing pages, there are multiple landing page creators such as Instapage, Unbounce, ConvertKit, etc.

You can also hire a development company to manage your projects under one roof. The choice is yours!

So, what are you going to choose for your next marketing project? Will it be a microsite or a landing page? Comment below and let us know.

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