If you’re in the world of marketing, you would most definitely know how important landing pages can be to get maximum conversions. Landing pages play the incredibly vital function of converting YOUR online visitors into customers.
Landing pages should have ZERO distractions, and need to be targeted directly to the customers.
But what if your ideal customers are of different demographics and you need different content or designing for each type?
This might have led you to wonder if you can just create multiple landing pages on one domain rather than registering a completely new one.
In this article, I’ll explain if you can have multiple landing pages on one domain, how to create them, their benefits, and some essential SEO aspects to take into account.
Can One Website Have Multiple Landing Pages?
Yes, of course, it can! Whatsmore, having or making multiple landing pages on one single domain is extremely common in the online marketing world.
⚡Also Read: How To Create a Landing Page Without a Website?
The most important thing about having multiple landing pages is YOU can make them focused to diverse kinds of conversions.
If you plan on promoting different offers – that’s cool too. You can do it on one domain.
You can even SEO them if you depend on organic traffic.
How To Create Multiple Landing Pages On One Domain
There are two ways to create multiple landing pages in one domain – you can use either a subdomain, or you use sub directories.
Let me explain both of these:
A subdomain is an extension of the main domain. You can create a completely different website on a subdomain, and still have your main domain name on it.
For example, let’s take our website massivepeak.com.
We can create subdomains like “newoffers.massivepeak.com” or “promos.massivepeak.com” to host different landing pages.
The only advantage of using subdomains is that it’s really easy to manage and set up and it won’t affect anything on your main site.
These types of landing pages are super common e-commerce stores.
To set up subdomains, you need to add a CNAME record on your domain DNS settings with the desired name and the server IP address.
Then head back to your host, and add the name to your domains. This is under Subdomains or Add on domains.
After, install a CMS like wordpress on it or just copy paste your page files to public_html.
The other way to create landing pages is on sub folders.
Creating them will include setting up separate folders in the file structure of your main domain to host different landing pages.
These look like – massivepeak.com/offer1 or massivepeak.com/offer2.
Compared to setting up subdomains, creating directories can be much easier, since you don’t have to meddle with the DNS configurations.
Instead, all you have to do is create a new page if you are on wordpress.
Otherwise, just open up your file manager and upload the html page.
Why Do I Need Multiple Landing Pages?
Let’s take a look at the pros of having multiple landing pages:
1. Targeted Marketing
Building highly relevant landing pages specific for different target audiences or specific marketing campaigns, let you deliver what you desire easily.
This increases the rate of conversion by making it more likely for visitors to find what they are looking for.
⚡Also Read: Best Practices for Effective Landing Page
And if you depend on SEO for traffic, then you can optimize each page for different keywords and increase the chances of ranking.
2. Different Types Of Conversions
You host multiple types of conversions such as hosting a special offer of your services, subscribing to a newsletter, or a page for filling out a form.
This way, potential clients don’t have to spend extra time figuring out the many conversions on a main web page.
3. Split Testing And For Better Tracking And Analytics
Multiple landing pages are also mainly used to perform split testing or A/B testing.
You can compare the performances of multiple landing pages which helps you to go with the ones which perform better.
Having multiple landing pages for different campaigns lets you get analytics on each campaign individually. You can measure the success of each with metrics like conversion rates.
4. Personalized Experience
With multiple landing pages, you get the room for personalization of the campaigns for each visitor based on their referral source, demographics, or past behavior on your website.
Personalization increases user engagement and in turn, leads to more conversions.
SEO Tips For Multiple Landing Pages
Multiple landing pages bring you the room to SEO your content and rank for more keywords.
But if you use ads for traffic and do not depend on organic, you need to make sure the landing pages do not affect the rest of your site.
For the best results, follow these tips:
No-Index The Landing Pages
Since the landing pages will have a lot of the same content, it can cause duplicate content issues when Google crawls and indexes them.
You want to avoid that.
You can use the “noindex” meta tag or the “disallow” directive in your robots.txt file to stop search engines from indexing them.
⚡Also Read: Duplicate Without User Selected Canonical
Don’t Link To Them
Avoid putting your landing pages in your website’s navigation menus or internally linking to them.
Keeping them isolated, as orphan pages, will make sure that they won’t dilute the SEO value of your main web pages.
Plus, it saves your crawl budget.
Duplicate Content With Minor Tweaks
You CAN have similar landing pages with duplicate content, as long as they have minor differences.
Since we no-indexed them, you won’t get hit with any SEO penalties.