Are you figuring out how to create high-converting landing pages? But don’t know how to? No need to worry. We have got you covered.
We always get this question while starting a new brand ‘How to Build Your Brand’s Online Presence?’ And, one of the most common answers we get is, Build a Stunning Website. A website is a great way to boost your online presence and generate more revenue at the same time. But when it comes to generating more leads, landing pages play a considerable role.
Marketers use landing pages to capture more leads from their prospective customers. It helps them grow their business. We all know what a landing page is and how it works. The whole problem comes in the process of creating a landing page.
People usually get confused about how to create a landing page from scratch. It means from writing the landing page copy to designing it. There are a lot of guides to help you with this, but none of them offers a step-by-step view on this. To help you in this, we will be showing you how to create a landing page from scratch.
In addition, we will be using Leadpages throughout the complete guide to creating a landing page. So, continue reading till the end and check out how to create high-converting landing pages to generate more leads.
Table of Contents
- What Are Landing Pages Good For?
- What Is the Anatomy Of A Perfect Landing Page?
- How to Create High Converting Landing Pages In 12 Easy Steps?
- Step 1. Learn When to Use Landing Page
- Step 2. Setup Leadpages to Create A Landing Page
- Step 3. Set Your Campaign Goal
- Step 4. Write Your Landing Page Copy
- Step 5. Craft Your CTA
- Step 6. Add Images
- Step 7. Design Your Landing Page
- Step 8. Connect Your Landing Page
- Step 9. SEO Optimize Your Landing Pages
- Step 10: Preview and Publish Your Landing Page
- Step 11. Drive Traffic
- Step 12. Test and Optimize
- You Might Be Looking For
A landing page is a static web page marketers use to redirect their PPC or social ads visitors to convert them into customers. It includes many visual and text content to engage users and transform them into paying customers or subscribers.
Creating a landing page could have several goals, such as capturing visitors’ data, selling a product, growing your email list, and many more. Landing pages are the perfect tool to get more leads and conversions. As a result, your business will generate more revenue and grow faster.
Before heading towards, it is essential to know the anatomy or the structure of a successful landing page. A landing page includes various elements, and each component plays a huge role.
There are seven core elements of a perfect landing page. Yet, you can add more elements as per your requirements and test them to check which one works best for you. Here are the seven core elements of a successful landing page.
Main Headline: One of the first elements of a landing is a short and crisp headline. Your landing page should include a headline giving a clear idea of your product in fewer words.
Unique Selling Proposition: You have created a particular product or service because it is unique and can solve users’ problems. And, this is your USP. Your landing page should include your unique selling proposition. Otherwise, your product or service won’t sell.
Hero Image: A landing page always includes a hero image, which is the primary image of a landing page. Hero image will help you engage your visitors for a long time and decrease the bounce rate.
Benefits and Features: Benefits are one of the most critical elements of a landing page. Don’t forget to mention your product or service benefits and features.
Social Proofs: Our audience trusts us because we already have shown some social proof to them. Your prospects also want some social proof to start trusting your brand. To build trust, you can include client reviews and companies logos you have worked with on your landing page.
Lead Generation Form: The main part is to collect users’ information with their consent. A successful landing page always includes a lead capture form asking users for valuable information. To increase conversion, always eliminate unnecessary fields from your lead generation form.
CTA, i.e., Call to Action: Call To Action helps you convert your visitors into customers. Your CTA button text should be compelling and attractive to attract users to click on it. Show their benefits by clicking on the button. That’s how you can convert them into buyers.
Image Credit: Moosend.com
These are the seven primary elements of a successful landing page. Read the following section to finally figure out how to create high-converting landing pages in 12 easy steps.
As mentioned above, to carry out this whole tutorial, we will be using a landing page creator tool called Leadpages. Leadpage is one of the best landing page software for beginners to design attractive landing pages. It offers dozens of features that make the landing page creation process easier than ever. So, let’s start and figure out how to create landing pages with Leadpages.
Before going further, it is necessary to know when to use a landing page. Most people get confused between a website homepage and a landing page. They believe that a landing page is similar to a website homepage. In addition, both do the same work. But, the answer is No.
Both website and landing pages come with different objectives. We can’t use a landing page to increase your brand awareness. At the same time, we can’t use a website to grab users’ attention.
If you are only looking to increase your brand awareness, we can say online visibility and don’t want users to take any specific action. Then, building a website is a better option. A website includes many distracting elements such as internal and external links; these distract users from taking action. Have a look at an example of a website.
On the other hand, if we have a specific marketing goal in our mind like collecting leads, generating more sales, collecting email addresses, etc. Then, a landing page is the best choice amongst all. The ultimate goal of a landing page is to insist users take a particular action. Have a look at an example of a landing page.
You can see a vast difference between both types of pages. On one side, a page includes so many distractions, and on the other side, there is a page with zero distractions. Now, you might have understood when and why you should use a landing page.
We will set up Leadpages to create a landing page in this step.
The first step is to create an account on Leadpage. So, head over to the Leadpages by pasting this URL – www.leadpages.net in your browser’s search bar. Else, you can visit the website by clicking Here.
After that, you will see two options on your screen on the primary menu – ‘Login’ and ‘Start Free Trial.’ If you are already a Leadpages member, click on the Login option. If not, click on the Start Free Trial button to create a new account.
After clicking on the ‘Start Free Trial’ button, you will get two varied plans on your screen – Standard, Pro. All two plans offer different features. You can look at each plan carefully and decide which one you want to go with. We suggest you go with the Pro plan annually, as it is the most popular and recommended.
On the next page, you will see a form with some fields, including Name, Email Address, Password, and Country. Start filling those fields and click on Continue to go ahead.
Click on the “No Thanks” if you don’t want to enter their email list.
Now, it will redirect you to a new page asking for your credit card information. To get the 14-day free trial, you must enter the credit card details. When the free trial ends, it will automatically charge you for the coming month.
You have created a new Leadpages account and have already logged into that. It’s time to start creating a perfect landing page for your marketing campaign.
For Advanced Users: On the next page, you will see an option called ‘Create New Landing Page.’ If you have already used software like these before, you can create a landing page from scratch by clicking on this button.
As of now, we are showing you how to build landing pages using pre-designed templates. If you are already aware of these settings, click on the ‘Create New Landing Page’ option. Then you will see three different options. The options would be Generate Leads, Make Conversion, and Something Else as we are starting from scratch. So, we will click on the ‘Start With A Blank Page’ option given at the bottom right of the current page.
After that, name the page you just created. You can name it as per your campaign name or the page type like Squeeze Page, Splash page, etc. It would be easy to find the page later on.
For Beginners: Set your goal before selecting a template.
What’s Your Goal? What Do You Want to Achieve With This Landing Page? These are some questions you will need to ask yourself before creating a landing page. You have to be clear about your campaign and landing page goals. Always try to set realistic and achievable goals.
Your goals will help you decide how to write the landing page copy and what elements should be there. You have to think about your objectives because starting with a blank mind will take you nowhere. That’s why it is vital to set clear and measurable goals.
For eCommerce store owners, their goals could be driving more sales. Besides, for agencies, their objectives could be getting more conversions with the help of the landing pages. In the end, For SaaS marketers, their plan could be generating more leads to grow their revenue.
Your goals could be one of these:
- Fill out a form or survey;
- Sign up for a free trial;
- Download a free ebook;
- Order a product;
- Register for a webinar;
- Provide their contact information;
- Download a coupon;
- Subscribe to a newsletter;
First, decide your goals and then start working on them. It is essential to stick to one goal and work on it diligently. The more specific you are, the better it would be.
Click on the View All Templates button, and select the template you want to customize.
Again, after choosing the template, name it as you wish.
You will see a template like this on your screen.
A landing page copy includes everything from headlines, CTAs to the text. First, you will need to create a powerful headline for your landing page. Your landing page headline should be short and crisp. It should explain your product or services in a few words or maybe 6 or 7 words.
Customize: You can change your landing page headline from the editor’s Page Layout section. You will see all your landing page elements in the Page Layout section.
Find the Headline element or Title, and customize it. Else, you can select the pre-added headline and change it.
You have got only 15 seconds to grab your visitors’ attention, and sometimes it is 8 secs varying on different industries. These few seconds are significant to engage visitors on your landing page.
The next thing you have to focus on is your product benefits and features. You should explain all your product or service features and benefits in detail. Make sure you aren’t creating big paragraphs and making them difficult to read. You can divide those paragraphs into small sections using numbered lists or bullet points.
Your Call to Action will decide whether users will take any action or not. Call To Action is what you want your users to do on your landing page. It could be submitting the details, buying the product, downloading the coupon, etc.
Your Call to Action should be specific, simple, and single. Adding CTA to multiple positions can be beneficial for you. Yet, adding different CTAs can confuse users. Make sure to add a single CTA on your entire landing page to avoid any kind of confusion. Otherwise, they won’t take the required Action.
You can include Call to Action like Get Started, Start a 14 Day Free Trial, Learn More, Start Your Free Trial, See Pricing, and many more. These call to action types compel users to click on a particular button or fill the form.
If your end goal is to insist that users fill the form, then make sure to cut unnecessary fields from the form to make it short and easy to fill. No one has spare time to fill large forms.
Customize: At the left corner of the page, you will see a Style button. Click on the Style option, and there you will see all options and edit them accordingly.
Visuals are an essential ingredient to make your landing page more engaging. Images and videos are the best way to share your product’s benefits and features. It helps us showcase our product in more detail.
Most landing pages include a big and bold image called Hero Image. A Hero Image helps you highlight your product benefits and features uniquely.
As a landing page creator, you should always use actual photos or photos, including real people. Photos containing real people work best as compared to stock photos. This will help users connect with your landing page and take the needed action.
To increase conversions, try to add images showcasing your product benefits. Design custom images or videos to make them look realistic.
Customize: To add an image to your Leadpages landing pages, look for the Hero element in your Layout section. Click on the Hero element, and add the image you want to add.
The next step is to design your landing page and make it more attractive. In the beginning, we have already discussed the anatomy of the landing page. Your landing page should follow the same structure and include all the elements.
Leadpages offers hundreds of pre-designed templates. You can choose any of them and customize them according to your needs. In addition, it provides plenty of customization options to design a stunning landing page.
The best part about Leadpages is, it offers drag and drop functionality. You can easily add an element by just dragging it.
The most crucial factor is that your landing page should be mobile-friendly. Fortunately, all Leadpages templates are mobile-friendly and load faster. Because nowadays, it has become essential to optimize your landing page for different screens.
Customize: Find the element in the Page Layout section to enter your copy text. You will find different sections like Intro 1, Intro 2, Chapter, etc. You can figure out and edit them as per your requirements.
To edit any section, hover on the section name, and there you will see a Pencil icon. Click on the Pencil icon to rename the element. After editing, click on the Save Button to save the changes.
In addition, to remove any section, hover on the element and click on the Trash icon.
Also, if you want to rearrange the element, hold the six dots and move them according to your needs.
To duplicate the element, click on the Duplicate icon in the layout menu.
Also, to edit a certain element like the Top menu or any other in one section, click on the Gear button. It will open a new setting with some customization options.
As in this section, we are talking about CTA only. So, to edit the CTA, find the Call to Action section in the Layout column. Then, click on the Call to Action section and edit it as per your needs.
Customize: Leadpages lets you customize page style and widget style. Go to the Page Layout section, select the Element, and click the Setting icon to design the landing page. After clicking on the setting icon, you will get different customization options like Margin, Padding, and more. You can tweak it as per your design preferences.
Also, you can add more sections by clicking on the Widgets section. Head over to the Widget section, and choose the widget you want to add. It provides many elements such as icons, heading, countdowns, checkout forms, forms, images, videos, call-to-action-buttons, and more.
To edit any element on your landing page, click on the Pencil icon. You can edit the lament by visiting the left-side menu on the page editor. To edit it, select the section and start editing it by clicking on the Pencil icon.
To change Font Styles and colors, go to the Style section and edit them. You can edit the font, page background, favicon, page width, and more from the Style section. You can also add custom CSS if you want to design it manually.
Now, if you want to add a background image or change the color, go to the column setting, and look for the Background option. In the Background setting, you can change the background color and background image.
To edit the landing page for different screen devices:
- Go to the Layout section and click on the element you want to edit.
- Click on the gear icon next to “Section Style.”
- Click on it, scroll down and click on the “Device Specific Display.”You can manage to hide or display a specific section from your mobile, desktop, or tablet.
After creating the landing page, you will need to connect your landing page with your Google Analytics to measure time performance. After joining our landing page with Google Analytics, we can see metrics like bounce rate, conversion rate, exit rate, page on time, and more.
You can connect your landing page with Google Analytics with the help of Tracking Code. You will find the Tracking Code in Google Analytics’s Admin section. Copy the code and save it.
Now, go to the template setting and jump to the Analytics section. Paste your Google Analytics code in the Analytics section in the Google Analytics Tracking ID field.
After connecting the landing page with Google Analytics, we will optimize it for search engines like Google, Bing. Leadpages also lets us optimize the landing page with its unique settings. We can add an SEO Title, SEO Description, and SEO keywords.
Landing page SEO means enhancing your landing pages for visitors and search engines to get better results. It helps the landing page look more appealing and valuable at the same time to users.
Landing Page SEO helps search engines to identify whether the content present on this page is valuable or not. If they find your landing page informative and helpful for users, they rank in the top positions on Google.
Settings: To optimize your landing page with Leadpages, head over to the template settings and jump to the SEO section. You will find three fields in the SEO section – SEO Title, SEO Description, and SEO Keywords.
SEO Title: Your SEO Title should be under 70 characters. If it goes more than this, it won’t be visible fully on the search engine. Also, add your primary keyword in your title.
SEO Description: Write a description between 50 and 150 characters in this field. Make sure to include your primary and secondary keywords in the description.
SEO Keywords: In this field, all the SEO keywords. Add a maximum of five keywords.
Now, it’s time to preview and publish your landing page. Before publishing your landing page, check the Landing page Copy, SEO, Visuals, and Form. To see the design before publishing, click on the Preview button. After ensuring everything is fine, click on the Publish button to make it live.
Then, add your domain name and URL for your landing page. Then, click on the Publish button.
Now, our brand new landing page is live. It’s time to promote this page and drive some traffic to it. We can use different methods to promote our landing pages. You can run a PPC campaign and Social Ads. The last option is to send traffic with the help of email marketing.
PPC Ads and Social Ads are the best way to get better and faster results. Yet, you have to spend some money on running online advertisements. And, if you are new to this, you might need to hire someone to do it.
But, if you already have some followers or an extensive email list, you can try email marketing. Email marketing is the preferable option as it’s free. You only need a good email list.
We published the page and used some popular methods to get traffic on our landing pages. What’s next? The next page is to test and optimize the landing page. It is necessary to figure out what’s working and what’s not.
At this time, Split Testing is referred to as A/B Testing. It refers to the process of running an experiment simultaneously between two or more versions of a single page.
Here are some frequently asked questions on landing pages.
Ans. No, you don’t need a landing page to publish your landing page online. Leadpage will let you publish your landing page without needing a custom domain. But, you can connect to a custom domain if you want.
Ans. No, you don’t need hosting for a landing page. Leadpage will publish your page without any need for hosting.
Ans. Website is a great way to build an online presence when you don’t want users to take any action. But, landing pages are created to compel users to take action. So, both pages are entirely different.
Ans. You can run social ads or use email marketing to drive traffic to your landing page. Yet, this could be costly for a new business or startup.
Ans. Not at all. A landing page doesn’t affect your website SEO.
This is all about how you can create a stunning landing page with the help of Leadpages. In this article, we discussed how to create a landing page step by step. Besides, we also answered the most frequently asked questions. We hope you understand everything perfectly and implement the same. Do let us know if you face any issues regarding this. We would be happy to assist you.