Brand awareness content is an essential part of any online and offline business.
A new brand always needs some exposure to capture initial audiences.
Brand awareness is the most important for both online and offline businesses.
The Question Arises – How to improve your brand awareness? 🤔
There are numerous ways to improve your brand visibility.
An offline business can promote its products by distributing pamphlets, billboard advertisements, and more.
There are a few yet powerful ways for online businesses. They can use content marketing to promote their brand.
Businesses use social media for advertising their products and brands to boost their brand awareness.
It helps them get new customers and increase their visibility on the internet.
What does it mean by the term Brand Awareness? The word Brand Awareness consists of two terms – Brand and Awareness. And, this makes it easier to understand the meaning of Brand Awareness.
Brand Awareness refers to showing or promoting your brand in public to get noticed. It simply means making your brand or products familiar to the audience you want to target.
There are different stages of brand awareness. 📈
- Some businesses use brand awareness to promote their brand name, i.e., company name.
- At the same time, some marketers run brand awareness campaigns to promote their new products and services.
- In the end, brand awareness is also helpful in promoting your brand attributes. Brand attributes mean how your brand differentiates from your competitors.
In simpler terms, brand awareness means making your brand or products familiar to the audience you want to target.
Brand Awareness Content for Businesses
Brand awareness helps us promote our newly launched product or service to our target audience. It helps us bring more traffic to our landing page, and the landing page converts those potential visitors into buyers.
When we promote our product online, it increases the chance of getting more sales and recognition.
According to Attest, 69% of people prefer buying the product from the brand they know.
Simply put, they already believe in that particular brand. They already know and trust the brand.
Goals and Objectives of Brand Awareness Content 🏆
- Increase brand recognition and familiarity among the target audience
- Improve brand loyalty and customer retention
- Differentiation from competitors
- Generate leads and sales
- Increase website traffic and engagement
- Enhance reputation and credibility
- Increase brand recall in the minds of target customers
- Create brand ambassadors and advocates
- Increase social media following and engagement
- Enhance brand recall in the minds of target customers
Besides this, there are many benefits. Here are the advantages of brand awareness:
- Increases Market Share: Brand awareness assists you in increasing the market share of your brand in your industry. If your market has many competitors and they have captured a considerable market share, then getting visibility would be a challenging task but not impossible.
- Drive More Sales: Another advantage of running brand awareness content is to drive more sales and conversions. The main use case of brand awareness is to get more sales by promoting your product online. No doubt, brand awareness campaigns will help you generate more sales and revenue.
- Generate More Profit: Who doesn’t love buying branded products? Yes, everyone loves to. People prefer buying branding products because they know the quality of the product would be better than others. Another reason is that they trust that particular brand. You also have to make people know about your brand by running multiple campaigns to build that trust.
Implement the chosen marketing channels and platforms to reach the target audience. It involves setting up and utilizing the chosen channels and platforms to reach the target audience.
For example, if the target audience is primarily on Instagram and Facebook, then create accounts and pages on those platforms, and develop a content strategy that aligns with the campaign’s goals and objectives.
Look At Your Audience Demographics
Whenever we start researching our target audience, we always look at the demographics. Audience demographics include many elements like gender distribution, age, states, countries, language, and many more. Understanding your audience demographic is one of the essential tasks for creating content.
🔥 Pro Tip:
Fortunately, Facebook Ad Manager has a separate dashboard to look at your audience demographic. It offers a detailed insight into your audience. This will help you make assumptions.
For instance, your target audience is health and care, and you want to look at the men-women audience percentage. Then, Facebook has a separate section to check this. So, make sure to check your Facebook insights to know more about your audience.
Besides, if you have connected Google Analytics with your Facebook Ads account, you get more data about the target audience. For that, you have to enable the Audience Demographic feature from your Google Analytics dashboard.
Research About Your Audience Interests
First, we will need to find out where your target audience hangs around. What are their interests? What do they like? What do they Dislike? etc. To get information about all these, you have to know your audience’s interests.
For example, your target market is health care, and there are plenty of big influencers that lead the market. You can target the fans of a particular brand or influencer.
Just collect the names of the top brands and influencers. Head over to the Facebook Audience Interest section, and search for the name of the brand and influencer. You can also save the audience from targeting them in the future. It will help you to create good content.
Let Your Target Audience Select
When we visit the Pricing page of any website, we see multiple plans there. Those plans tell us what you might need and how it is suitable for you. After checking all the Pricing plans, we decide what we exactly want. And, the same goes for your target audience.
Let them select what they want and then target them according to their decisions. This will help you generate more audience and data. You can publish different content for each audience type and see what works best.
Adjust Your Audiences Sizes
Your brand awareness campaign should neither target a vast audience nor be too small. You have to maintain a balance between both. It should hit the sweet spot you are looking for.
Here are some tips that can help you create content that resonates with your audience:
- Research: To create powerful content, you need to have a deep understanding of the topic you are writing about. Therefore, it is important to research extensively to gather as much information as possible.
- Create a compelling headline: The headline is the first thing that people see, and it should be attention-grabbing and compelling to ensure it accurately reflects the content of the piece.
- Use storytelling: Stories are powerful tools for engaging readers and making your content more memorable. Utilize storytelling techniques to make your content more interesting and relatable.
- Write in a conversational tone: Use words and phrases that are simple and easy to understand. Writing in a conversational tone will make your readers feel like you’re speaking directly to them as if having a conversation with them.
- Use visuals: Visuals such as images, videos, and infographics can help break up the text and make your content more visually appealing.
- Provide value: Ensure that your content provides value to your audience. It should be either informative, educational, or entertaining – something that your audience will find useful or interesting.
- Edit and proofread: Before publishing your content, make sure to thoroughly edit and proofread it. This will ensure that your content is error-free and easy to read.
By following these tips, you can create powerful content that engages your audience and drives results.
🚀 Pro Tip: Focus On PAS
What Does PAS Stand For?
PAS Stands for Problem, Agitate, and Solution.
It is a copywriting formula that helps copywriters drive more conversions than other formulas.
Your target industry already has many problems, and you are totally unaware of that. The next step is to find those problems and dig deep to find solutions.
When you get the solution to those problems, you can target your potential audience with that particular solution.
The whole formula states to find the problem, see what makes it more worst, and how you can solve the problem.
The solution will get you more clicks and conversions.
Plan to Be Shared Wide
The primary goal of a brand awareness campaign is to reach as many people as we can.
It helps us gather more audience. If you want your ads to be shared with more people, your content must target people’s emotions.
You have to resonate with people to share your advertisements with more users.
23 Powerful Content Marketing Tactics for Building Your Brand Identity
1 Collaborate With Influencers
Working with influencers is a great way to promote your business and create content that aligns with their brand as well as yours. Think blog posts, social media posts, videos – the possibilities are endless!
Influencer marketing has grown rapidly in the past few years.
According to a report, 92% of users trust internet influencers over brands.
This is crazy. Right?
The reason behind trusting an influencer is that they review the product and tell the truth.
While a brand always promotes its products in a good way without telling its bad qualities.
To increase your campaign reach, you should also hire influencers. They will promote your product and help in increasing sales.
The best part about influencer marketing is, if they don’t see your ad, they will still get to know about your product from influencers.
As a result, leveraging influencers is a great option to get more visibility.
2 Partnerships With Brands
Start doing partnerships with similar brands.
Every industry has a big leader, and that big leader owns a huge share in the market.
You can do collaborations with brands that already have the customer base you want. For instance, you run a smartphone case store, and have a significant share in the smartphone accessories market.
You can partner with mobile phone brands to reach out to their built audience. It will be a win-win situation for both.
3 Email Campaigns
Brand awareness email campaigns are a way for a company to increase visibility and recognition of their brand among potential customers.
These campaigns typically include a series of emails that are sent out to a targeted list of recipients, and may include information about the company, its products or services, and special promotions or deals.
The goal of these campaigns is to build a positive image of the brand in the minds of recipients and encourage them to take action, such as visiting the company’s website or making a purchase.
4 Utilize Paid Advertising and Retargeting Ads
Paid advertising methods such as Google ads, social media ads, etc. to increase visibility and reach.
Paid advertising allows you to reach a larger audience and target specific demographics, increasing the chances of conversions.
5 Hosting Webinars
Hosting webinars allows you to connect with your target audience in person and build relationships with them.
These events also increase visibility and engagement and can be a great way to generate leads and sales.
6 Create a Virtual Event
virtual events offer a unique opportunity to connect with and educate your target audience without the need for physical resources or space.
By creating a virtual event focused on a specific theme or topic relevant to your industry, you can provide valuable content that will help build relationships, increase brand awareness and ultimately drive sales.
7 Develop a Gamification Strategy
Gamification can be a powerful way to engage your audience and incentivize them to interact with your brand.
Consider developing a gamification strategy that aligns with your brand values.
8 Leverage Virtual Reality
Virtual Reality (VR) is becoming more and more popular as a way to showcase products or services.
It allows your audience to interact with your brand in an immersive and engaging way, increasing brand awareness and giving them a unique experience.
9 Create Micro-content For Social Media
Short-form content like gifs, memes, or short videos can be more digestible and shareable on social media platforms. Consider creating micro-content that highlights your brand’s values or unique selling points.
🔥 Pro Tip: Use Branded and Unbranded Hashtags
No doubt, hashtags help you get more reach on social media platforms. It assists you in getting more followers and conversions.
There are two ways to use hashtags.
- The first way is to create your own branded hashtag and promote it via advertising campaigns. Hashtag by Coke – #ShareACoke, Red Bull’s #PutACanOnIt, etc.
- Another way is to use unbranded but popular hashtags. It means the hashtags that aren’t branded but popular in your industry. Hashtags like #food, #marketingtips, and more. You don’t need to make them because they already are.
10 Create a Brand Ambassador Program
A brand ambassador program can be a valuable tool for building brand loyalty and advocacy.
11 Develop a Podcast Series
Similar to hosting a podcast, consider creating a series of podcast episodes focused on a specific theme or topic relevant to your industry.
12 Publish Case Studies
Case studies can be a great way to demonstrate your expertise and the results you’ve achieved for your clients. Consider creating case studies that highlight your successes.
13 Produce a Brand Documentary
Documentaries are an excellent medium for conveying your brand’s message and showcasing its values to the world. They have the potential to engage audiences in a powerful, emotionally resonant way.
For Example; Nike 👟
Nike’s “Breaking2” documentary, which tells the story of Nike’s attempt to break the two-hour marathon barrier.
The documentary follows three elite athletes as they prepare for the challenge, and showcases Nike’s commitment to innovation and pushing the limits of human potential.
The documentary was visually stunning, emotionally engaging, and effectively communicated Nike’s brand messaging.
It was released on YouTube and received millions of views and positive feedback from viewers.
14 Create a Content Hub
Have you ever heard of a content hub?
It’s an awesome way to create a centralized space for your audience to access all of your content – be it blog posts, videos, podcasts or more! Setting up a content hub can help position your brand as an authoritative resource center for the target audience.
15 Produce a Video Series
Go one step further, and consider creating a series of videos all around a specific topic or theme, relating to your industry!
16 Use Interactive Content
Using interactive content like quizzes, polls, and surveys is an exciting way to engage your audience and get them to share your content! It’s truly a win-win for everyone.
17 Host a Podcast
Podcasts are fast becoming an effective way to spread the message of your brand to a far larger audience.
They can be an intimate way of connecting with and engaging your listeners, allowing you to establish deeper relationships with them.
18 Create Video Content
Videos are a great way to engage your audience and they tend to be shared more often than other types of content. Why not try creating videos that promote your products, services or offer useful advice & tips for the people you’re targeting?
19 Publish E-books
E-books can be a great way to provide in-depth information about your industry, products, or services. Consider offering them for free as a lead magnet.
20 Develop Infographics
Infographics can be a visually appealing way to share complex information. Consider creating infographics that highlight industry statistics or explain complex topics.
21 Leverage User-Generated Content
User-generated content such as reviews, testimonials, and social media posts can be a powerful way to build brand trust and authenticity.
22 Create Long-Form Blog Posts
If you want to demonstrate your expertise by delving into a subject in detail, why not go for longer blog posts? Writing 2000+ words can be a great way to cover the topic fully and provide real value.
23 Guest Blogging
Guest Blogging is a perfect way to promote your brand on someone else’s platform, or you can say a website.
You can find websites in your industry that let you promote your brand on their website. The best part would be when they allow you to mention your brand name. This will help you build credibility in your industry.
These are just a few approaches to content marketing that can help build your brand’s profile and establish your business as a thought leader in your industry.
Analyze Brand Awareness Content Performance
Engage With The Audience
Respond to comments, messages, and reviews, and use social listening tools to track mentions of your brand. Building relationships with your audience increases brand loyalty and helps to create brand ambassadors.
This step involves continuously monitoring and analyzing the campaign’s performance using tools such as Google Analytics, social media analytics, and surveys. Use the data collected to make data-driven decisions and optimize the campaign.
Handle Negative Feedbacks
Continuously monitor and respond to any negative feedback or reputation issues.
A crisis management plan should be in place to handle any potential negative feedback or reputation issues.
Celebrate The Successes
Learn from the shortcomings of the campaign.
Reflect on what worked well and what didn’t, and use this information to improve future campaigns
Examples of companies that have executed effective brand awareness campaigns.
Time to Change is a UK-based mental health program that focuses on improving male mental health in the United Kingdom. They ran an advertising campaign on Instagram and Facebook to draw the attention of people suffering from mental health issues.
The best part about this ad is that they use a video to communicate with their target audience, the male population of the UK. Video helped Time to Change to communicate their words properly to their audience. The video was a perfect example of catching people’s attention in 3 seconds.
Mastercard created its own hashtag and promoted it through the ad campaign. The hashtag was #StartSomethingPriceless. They asked users to use this hashtag to share their inspiring stories and ideas with the world. The best part about this ad was the collaboration with the customers. Customers actively participated and shared their stories and ideas.
Content marketing is a powerful tool for building brand awareness, as it allows businesses to create valuable, informative, and engaging content that resonates with their target audience.