Brand awareness is an essential part of any online and offline business. It doesn’t matter whether you are running a new startup or an established company. A new brand always needs some exposure to capture initial audiences. Brand awareness is the most important for both online and offline businesses.
The Question Arises – How to Improve Your Brand Awareness? There are numerous ways to improve your brand visibility. An offline business can promote its products by distributing pamphlets, billboard advertisements, and more. There are a few yet powerful ways for online businesses. They can use online advertising to promote their brand.
Businesses use social media for advertising their products and brands to boost their brand awareness. It helps them get new customers and increase their visibility on the internet. Amongst all the social media platforms, Facebook is one of the most popular social media platforms and advertising platforms.
Running brand awareness campaigns on Facebook is an excellent way, but some users don’t know how to do it effectively. In this article, we will mention some powerful Facebook brand awareness campaign hacks. We will also be adding some brand awareness examples to get the most of it.
Continue reading ahead to know the best Facebook brand awareness campaign hacks.
Table of Contents
What does it mean by the term Brand Awareness? The word Brand Awareness consists of two terms – Brand and Awareness. And, this makes it easier to understand the meaning of Brand Awareness.
Brand Awareness refers to showing or promoting your brand in public to get noticed. It simply means making your brand or products familiar to the audience you want to target.
There are different stages of brand awareness. Some businesses use brand awareness to promote their brand name, i.e., company name. At the same time, some marketers run brand awareness campaigns to promote their new products and services. In the end, brand awareness is also helpful in promoting your brand attributes. Brand attributes mean how your brand differentiates from your competitors.
In simpler terms, brand awareness means making your brand or products familiar to the audience you want to target. This is what brand awareness means.
Read the following section to know why brand awareness is essential for your business.
Brand Awareness is one of the most critical steps of the marketing funnel. It helps us drive more sales and conversions for our online or offline business. The primary importance of brand awareness is to get more visibility on the internet.
It is more effective when launching a new product or service. Brand awareness helps us promote our newly launched product or service to our target audience. It helps us bring more traffic to our landing page, and the landing page converts those potential visitors into buyers.
When we promote our product online, it increases the chance of getting more sales and recognition. According to Attest, 69% of people prefer buying the product from the brand they know. Simply put, they already believe in that particular brand. They already know and trust the brand. While 31% of users buy the cheapest products from the brands that aren’t popular.
Besides this, there are many benefits. Here are the advantages of brand awareness:
Increases Market Share: Brand awareness assists you in increasing the market share of your brand in your industry. If your market has many competitors and they have captured a considerable market share, then getting visibility would be a challenging task but not impossible.
Brand awareness is a must for your online business to hold some market share. They have built a brand and grabbed a considerable slice of the market with the help of brand awareness. You can also use brand awareness tactics to capture your target industry’s audience.
Drive More Sales: Another advantage of running brand awareness campaigns is to drive more sales and conversions. The main use case of brand awareness is to get more sales by promoting your product online. No doubt, brand awareness campaigns will help you generate more sales and revenue.
Generate More Profit: Who doesn’t love buying branded products? Yes, everyone loves to. People prefer buying branding products because they know the quality of the product would be better than others. Another reason is that they trust that particular brand. You also have to make people know about your brand by running multiple campaigns to build that trust.
These are some of the main advantages of running online brand awareness campaigns. Continue reading ahead to know what Facebook brand awareness campaigns are.
We have understood the meaning and importance of brand awareness Campaigns. Now, it’s time to understand what Facebook brand awareness campaigns are and their uses.
Facebook brand awareness campaigns refer to using Facebook advertisements to communicate with our target audience on Facebook. We can run multiple advertising campaigns to showcase our brand or products to the target market.
Our brand awareness campaign would only be visible to Facebook users. Facebook advertisements won’t be visible to our target audience on other platforms like Twitter, Google, etc. Talking about the brand awareness campaigns regardless of the platform. It means using different platforms to run ads and communicating to your potential customers on those platforms.
Your Facebook brand awareness campaign has only one goal: generating more audience in less time. There are multiple ways of using Facebook ads. You can run Facebook brand awareness campaigns to get more application installs, more website traffic, and more. This depends on your campaign’s goals.
Running Facebook brand awareness campaigns is an easy task. But generating efficient results from those brand awareness campaigns is quite challenging. You don’t need to worry anymore. Here are the 10 Facebook brand awareness campaign hacks for you.
Whenever we start researching our target audience, we always look at the demographics. Audience demographics include many elements like gender distribution, age, states, countries, language, and many more. Understanding your audience demographic is one of the essential tasks to create assumptions.
Fortunately, Facebook Ad Manager has a separate dashboard to look at your audience demographic. It offers a detailed insight into your audience. This will help you make assumptions.
For instance, your target audience is health and care, and you want to look at the men-women audience percentage. Then, Facebook has a separate section to check this. So, make sure to check your Facebook insights to know more about your audience.
Besides, if you have connected Google Analytics with your Facebook Ads account, you get more data about the target audience. For that, you have to enable the Audience Demographic feature from your Google Analytics dashboard.
Image Credit: Klientboost.com
Facebook is an excellent platform to run awareness campaigns for your brand. It offers many features that make your advertising campaigns more efficient.
The next Facebook brand awareness hack is knowing or researching your audience’s interest. Data is essential but not enough to get magnificent results. You have to make some assumptions based on your target audience’s interest.
First, we will need to find out where your target audience hangs around on Facebook. What are their interests? What do they like? What do they Dislike? etc. To get information about all these, you have to know your audience’s interests.
Facebook interests based targeting helps you reach out to your target audience easily. It helps you target fans of other brands, bloggers, and media personalities.
For example, your target market is health care, and there are plenty of big influencers that lead the market. You can target the fans of a particular brand or influencer.
Just collect the names of the top brands and influencers. Head over to the Facebook Audience Interest section, and search the name of the brand and influencer. You can also save the audience from targeting them in the future.
Now, this hack is pretty complex to understand. But, don’t worry, we are here to explain everything in detail. Targeting a single audience will not get you good results. You have to consider different kinds of audiences with the same interest and group them to get good results.
You have to tell people who they are. They don’t know what exactly they want from you. Let’s understand this with an illustration.
When we visit the Pricing page of any website, we see multiple plans there. Those plans tell us what you might need and how it is suitable for you. After checking all the Pricing plans, we decide what we exactly want. And, the same goes for your target audience.
Let them select what they want and then target them according to their decisions. This will help you generate more audience and data. You can publish different content for each audience type and see what works best.
Your brand awareness campaign should neither target a vast audience nor be too small. You have to maintain a balance between both. It should hit the sweet spot you are looking for. Targeting a huge audience could be a waste of money, while targeting a small audience can lead to low results. You will never reach the people you want to target.
So, What’s the Ideal Target Audience Size? You start with around 5,00,000 people to one million people. You can target people based on your audience’s interests and popular brands in your industry. Once you reach the peak, you can exclude the audience and interests. This will help you save your money and utilize those more efficiently.
The primary goal of a brand awareness campaign is to reach as many people as we can. It helps us gather more audience. If you want your ads to be shared with more people, your ads must target people’s emotions. You have to resonate with people to share your advertisements with more users.
That’s how you can increase your brand awareness campaign reach. So, create advertisements that resonate with people, that connect with them. It will increase the chances of getting shared.
What Does PAS Stand For? PAS Stands for Problem, Agitate, and Solution. It is a copywriting formula that helps copywriters drive more conversions than other formulas. Your target industry already has many problems, and you are totally unaware of that. The next step is to find those problems and dig deep to find solutions.
When you get the solution to those problems, you can target your potential audience with that particular solution. The whole formula states find the problem, see what makes it more worst, and how you can solve the problem. The solution will get you more clicks and conversions.
Influencer marketing has grown rapidly in the past few years. According to a report, 92% of users trust internet influencers over brands. This is crazy. Right? The reason behind trusting an influencer is that they review the product and tell the truth. While a brand always promotes its products in a good way without telling its bad qualities.
To increase your campaign reach, you should also hire influencers. They will promote your product and help in increasing sales. The best part about influencer marketing is, if they don’t see your ad, they will still get to know about your product from influencers. As a result, leveraging influencers is a great option to get more visibility.
Event sponsoring is not something new yet the best way to reach your target audience. Before online advertising, brands used to sponsor events to get more audiences. They used to add banners, pamphlets, stickers to the event to let people discover your brand. After influencer marketing, event sponsorship is one of the best ways to reach more.
Event sponsorship is important because it helps people to know your brand closely. Facebook advertisements aren’t enough to let people understand your brand. With the help of ads, people can’t touch and feel your products. But event sponsorships make it possible for you.
We know spending more money on advertisements isn’t affordable for all. Sometimes, desktop ads cost you more money than mobile ads. Then, why don’t you take advantage of it? Nowadays, most users use Facebook on their smartphones.
You can leverage Facebook mobile ads to reach the same people at less cost. According to AdEspresso co-founder and CEO Massimo, mobile users discover products on their smartphones but buy on their desktops. So, they make a shift from mobile phone to desktop to buy your product.
Facebook right column ads are good, but they don’t get much attention from marketers and users. This is good if someone has already interacted with your brand or ad once. You can use different colors, fonts, and design patterns to get more attention and clicks.
Use this ad to get attention, not sales. In addition, use catchy images to describe your brand, rather than using text on the ad.
These are the 10 Facebook Brand Awareness Campaign Hacks. Read ahead to check out 3 brand awareness campaigns examples.
Here are the 3 Brand Awareness Campaigns Examples.
No doubt, hashtags help you get more reach on social media platforms. It assists you in getting more followers and conversions. There are two ways to use hashtags. The first way is to create your own branded hashtag and promote it via advertising campaigns. Hashtag by Coke – #ShareACoke, Red Bull’s #PutACanOnIt, etc. Another way is to use unbranded but popular hashtags.
It means the hashtags that aren’t branded but popular in your industry. Hashtags like #food, #marketingtips, and more. You don’t need to make them because they already are.
Guest Blogging is a perfect way to promote your brand on someone else’s platform, or you can say a website. You can find websites in your industry that let you promote your brand on their website without any hiccups. The best part would be when they allow you to mention your brand name. This will help you build credibility in your industry.
Start doing partnerships with similar brands. Every industry has a big leader, and that big leader owns a huge share in the market. You can do collaborations with brands that already have the customer base you want. For instance, you run a smartphone case store, and have a significant share in the smartphone accessories market.
You can partner with mobile phone brands to reach out to their built audience. It will be a win-win situation for both.
Here are the Facebook Brand Awareness Campaign Examples
Clinique is an American brand that sells skincare, cosmetics, toiletries, and fragrances. Back in 2017-2018, Clinique used Facebook Advertisements to run digital brand awareness campaigns. And, the results were unbelievable. According to a report by Facebook, that campaign by Clinique was a huge success for them.
With the help of that particular campaign, Clinique saw a 22% increase in its sales. Besides, they observed a lift of 7% in in-store sales. According to Facebook, the ad reached out to 1.8 million users.
Talking about the ad, Clinique used both images and videos in their advertisements. They used a carousel to showcase their new product.
Time to Change is a UK-based mental health program that focuses on improving male mental health in the United Kingdom. They ran an advertising campaign on Instagram and Facebook to draw the attention of people suffering from mental health issues.
The best part about this ad is that they use a video to communicate with their target audience, the male population of the UK. Video helped Time to Change to communicate their words properly to their audience. The video was a perfect example of catching people’s attention in 3 seconds.
The Mastercard ad campaign is another excellent example of the best Facebook Brand Awareness Campaign. Mastercard created its own hashtag and promoted it through the ad campaign. The hashtag was #StartSomethingPriceless. They asked users to use this hashtag to share their inspiring stories and ideas with the world. The best part about this ad was the collaboration with the customers. Customers actively participated and shared their stories and ideas.
Now, you must be on the right track. Today, we looked at the best Facebook brand awareness hacks. These hacks will help you get more visibility on the internet. As a result, your brand will gain some credibility in your target market. Besides this, we also checked some brand awareness campaigns examples to understand the concept better. These are the Facebook brand awareness campaign hacks with some examples. We hope you understood everything perfectly. Let us know which hack you liked the most and which worked for you.