Leadpages vs ClickFunnels: In-depth Side-by-Side Comparison

Choosing the right landing page software is important.

It doesn’t matter what type of online business you are running. A wrong choice and you will be left to regret it for months.

Leadpages and ClickFunnels, both are excellent conversion marketing platforms. They excel at what they do — and do it well. As a business, it is all about the right fit. Yes, the solution should cater to your business needs and provide you with a solution.

Leadpages’ sole aim is to provide a way to create excellent standalone landing pages. But ClickFunnels lets your business create sales funnels.

And, that’s why, today, we are going to compare Leadpages and ClickFunnels. Our Leadpages vs ClickFunnels review comparison will try to compare them to see which of the two services is worth your money. You can read individual Leadpages reviews here.

The end goal is to provide you with a clear picture of what tool fits your needs better. As a business, you need to choose a landing page solution that lets you grow your business through lead generation or sales funnels. To make an informed decision, you need to choose a tool that offers you the most value.

Our comparison aims to resolve your inner conflict on which one to pick. It can be Leadpages or ClickFunnels. But, before we proceed with the comparison itself, let’s learn about some of the key terms. These terms will help you to understand the comparison in the best possible way.

Let’s get started.

If you are in a hurry, then check out the Leadpages vs. ClickFunnels comparison table.

HighlightsUnlimited leads with all plans, custom website creator, large template collection.Ideal for beginners thanks to cookbook builder which guides you through the lead generation process. In-built marketing tools.
Things to considerTemplate customization can feel restrictive and force users to opt for third-party web development services. No email marketing service.Email marketing add-on is steeply-priced versus competitors.
Cost-effectivenessIdeal for users who want a landing page building with lead generation tools. Easy to use and cost-effective.All-in-one solution with a solid value for money if you opt for a third-party email marketing add-on over the built-in option.
Customer support24-hour support on weekdays.24-hour support on weekdays.
Target audienceIdeal for small business owners who want to build email lists and generate leads.Ideal for businesses that are looking for large-scale conversions.
Have Trial?Yes. Offering 14 Days Free Trial14 Days Free Trial Available.

Leadpages vs ClickFunnels
Leadpages vs ClickFunnels

What is a landing page?

A landing page is best defined as a one-page website that’s sole aim is to make the new visitor take action. Landing pages are optimized based on the business goal. This means that you can design and execute around a single goal orcall to action (CTA).

Landing pages are known for high conversion rates in marketing campaigns but can be difficult to leverage without the use of lead generation tools. You only get one opportunity to show your users what you have on offer and if successful, you can generate sales from a single webpage.

What is a Funnel?

A funnel is a tool to graphically represent the marketing journey of a website visitor. A sales funnel begins when a visitor finds out about your brand and it ends when they convert into a customer.

The most effective marketing funnels involve the following steps:

  • Marketing: You draw the attention of a prospective customer through ads, social media posts or word of mouth. Effective marketing is important if you want to bring visitors to your site.
  • Interest: Your need to present what value you offer to your customer. Present problems to your audience that they need solving and how your brand c
  • Desire: Once you generate enough interest in your brand, product or service, you take the next step to help them convert. Request your audience to fill up a contact form or sign up for your website.
  • Action: Once your audience is engaged enough with your brand, you can convert them from browsing to paying customers.

What is Leadpages?

Leadpages is a drag-and-drop landing page building tool that allows brands to capture and nurture leads. The service is designed in a way that allows even non-tech-savvy users to create highly effective landing pages. It comes with a user-friendly page builder that needs no coding experience at all.

Leadpages also offers integration with third-party services like webinar and customer relationship management (CRM) platforms. It comes with pre-designed SEO-friendly pages and its own WordPress plugin which you can use to customize your landing page’s settings.

What is ClickFunnels?

ClickFunnels a tool that helps you create landing pages and also sales funnels in your system. Just like Leadpages, it comes with “funnel templates” that allow users to create and organize the all components of your sales funnel.

ClickFunnels is a landing page builder that comes with a host of templates which are designed with lead generation in mind. The homepage templates let your audience know exactly what your page has to offer.

LeadPages vs ClickFunnels

As a marketer, I am always on the lookout for new and innovative ways to promote my products. So when I heard about the Clickfunnels One Away Challenge, I thought I had to check it out.

I set to work immediately creating a sales funnel and driving traffic to it. And sure enough, by the end of the 51th day I had earned over $1,000 in commissions!

If you’re looking for a great way to build and promote any product, then I recommend give a try to One Funnel Away Challenge.

After that I am personally using it for all my sales funnels. Here is the the receipt when I started it.

Clickfunnels Payment receipt massivepeak_com

Landing pages created with ClickFunnels are designed to be a part of a sales funnel . You can create sales funnels for your brand by making use of things like thank you pages, webinars, and more. The tool also allows you to add your own billing pages to process payments, which can be cleverly used as marketing tools through ads.

Who is LeadPages vs ClickFunnels For?

Before we compare both services, it is important to establish who these services are for and why you need to compare them. Whether you are a small business or a large enterprise, these tools are meant for completely different audiences. It is important to identify which service offers the better services that suit your needs.

We will take a closer look at what each of these lead generation tools offers and breaks down whether they are worth investing in or not.

1 Pros and Cons

Leadpages Pros and Cons

Here are the key advantages and disadvantages of using Leadpages for your brand.

If you are in a hurry, then check out the Pros and Cons of them in the table below.

14-day trialNo email marketing service
Drag-and-drop builderComplicated Funnel Creation process
Supports webinarsClunky drag-and-drop builder

Leadpages Pros

14-day Trial

The trial is one of the best things about Leadpages. You have complete access to all its tools and it helps you figure out if you want to opt for the service or not. There is also a money-back guarantee that lets you cancel anytime and get your money back within the first 30 days. You can cancel your plan anytime of the year. If you want to move to a different hosting service, you can with no fuss.

Drag-and-drop builder

The drag-and-drop builder lets you work with existing templates that have mobile-responsive designs. You can create these templates with zero coding experience.

You can choose from existing templates and edit them any way you want. The builder lets you add your own icons, designs, and other website elements to your liking.

Support webinars

If you are new to sales funneling and landing page tools, there are weekly webinars that you can attend. These webinars can help you learn more about the tool, the latest features, and more.


There are integrations available with email service providers like MailChimp, ConvertKit, Aweber, Active Campaign, Paypal and Stripe. From email to payment providers, there are plenty of integrations that you can take advantage of when using Leadpages.

Funnel Management

Managing sales funnels using Leadpages is very simple. There are six funnels that come built into the package and you can add more or change them whenever you want.

Leadpages Cons

No email-marketing service

Leadpages does not come with an email marketing service and you will need to spend more on getting access to one.

The complicated funnel creation process

If you want to create sales funnels outside the six funnel options that are available, it can be a complicated process. You will need to go through the training literature to learn how to properly build a sales funnel.

The drag-and-drop editor is clunky

While the drag-and-drop editor is very useful, it feels clunky to use and it can use optimization improvements.

Clickfunnels Pros and Cons

Here are the key advantages and disadvantages of using Clickfunnels for your website. If you are in a hurry, then check out the table below.

Built-in hosting serviceExpensive
Custom domainLacks blogging integration
WordPress integrationNot ideal for startups or small businesses
Shareable funnels
Email auto-responder
Split testing
Performance metrics
Affiliate program (Backpack)

Clickfunnels Pros

Built-in hosting service

When you buy a plan for ClickFunnels, you do not need to get a separate hosting plan for your landing page. You will get access to a year of hosting even if you opt-out of your plan at any time.

Custom domain

You can transfer your existing domain to ClickFunnels using the built-in hosting service. If you want to create a new website, you can use the free domain service offered by ClickFunnels.

WordPress integration

If you want to host your website on WordPress, ClickFunnels has its own sales funnel plugin for your landing page. You do not need access to any coding knowledge and you can install it with minimal effort.

Shareable funnels

You can be a part of the online ClickFunnels community and share your own funnels or try out other people’s funnels. If you want to learn from others, you can use the ‘Share’ feature to try out existing funnels created by other users.

Follow-Up Funnels (Actionetics) aka Email auto-responder

You can set up automatic emails for incoming messages that lead customers down the sales funnel. The email tool also has segmentation options that allow you to group subscribers based on behavior and demographics. You can create and send targeted emails that can increase conversion rates. The Etisson Elite email service allows you to communicate with your customers and leads. It is a built-in email marketing service that can take advantage of ClickFunnels Actionetics feature.

Split testing – A/B Testing

ClickFunnels gives you the ability to perform A/B tests on your landing pages to see which version works better. You can compare specific elements like design, buttons, headlines, content, and other parts of your page.

Performance metrics

You will be able to track all conversions, identify your top affiliates, and test the effectiveness of your campaigns using Google Analytics and other available tools..

Backpack – The Affiliate program

ClickFunnels comes with Backpack built-in which is an affiliate program that helps you connect with people who can promote your products or services on your behalf.

You can get affiliates to partner with your landing page and promote your products and services. There are affiliate management features that let you track conversions and affiliate performance. There is also a multi-tier affiliate program management feature that lets you adjust rewards and payouts for your affiliates.

Clickfunnels Cons


The ClickFunnels plans with email marketing services are expensive compared to other options. It is recommended to opt for a third-party solution instead.

Lacks Blogging Integration

Aside WordPress, there are very few integrations available with popular blogging or content platforms.

Not viable for startups or small businesses

ClickFunnels is not recommended if you are a startup as a lot of the advanced features can be complicated to use. If you are a new business, there are better alternatives available that are well suited to your needs. For bigger businesses, ClickFunnels is one of the best options out there.

2 Ease of Use

The ease of use is what matters the most for a lot of business owners as not everyone has coding experience. Both tools offer a ton of features but which one is the most convenient to use? Let’s find out.


ClickFunnels gets its customization features just right as you can create an entire landing page in no time. The software allows you to insert your content into any of the pre-designed templates and your page is ready in a matter of minutes. Users can make changes at any time, which includes adding buttons, pop-up menus, videos, photos, and more.

The features on offer include:

  • Real-time drag and drop builder that lets you see changes to your landing page in real-time.
  • Control over what the call-to-action button does when your website visitors click on it.
  • Create custom domains for all your sales funnels and backlink them to another website or blog.
  • Share your sales funnels online with your business partners or clients.

The page editor lets you customize and build sales funnels with zero coding knowledge. There is a visual user interface that guides you through the entire process and you have the entire flow laid out in front of you.

The page editor does have some limitations as you do not get full control over the personalization. The templates can feel restrictive at times but. The images, videos, or other media that you add need to fit into the templates else you will not be able to add them. The tool is great for beginners but it lacks customization options.


You can choose to use the drag-and-drop templates or you can go for standard options. Unlike the drag-and-drop editor, standard templates offer more customization options.

In the standard templates, you get complete control over the page elements and widgets. Everything you see is customizable, which includes the smallest of icons. The drag and drop builder in Leadpages compared to ClickFunnels’ offering, but the designs are less intuitive.

Here are some of the best quality-of-life features that you can add in Leadpages:

  • Custom forms that can be designed by users with ease.
  • Automatically optimized web pages for mobiles, desktops, and tablets.
  • Customizable call to action buttons.


When it comes to ease of use and customization, Leadpages wins by a small margin. While ClickFunnels offers better customization options, it can be difficult to use for beginners. There are tons of community-created content that is available which makes using the tool easy.

3 Webinar Funnels

One of the best ways to engage with your audience is through webinars. The feature is available only on ClickFunnels.


Leadpages does not offer the ability to create webinars.


ClickFunnels offers you the option to take advantage of video sales letters, squeeze pages and other marketing tools. But its key differentiators versus Leadpages are the webinar and auto-webinar features. The platform allows you to create custom webinars for your audience to educate them about your brand or products.


Webinars are effective sales and marketing tools that you can take advantage of. You can leverage them to move your audience down the sales funnel and close deals. Text and visuals do not offer enough of an interactive experience compared to visual webinars which can be very effective. It is one of the best features ClickFunnels has on offer and it is worth investing into the service for.

4 Membership Platform

One of the best ways to make your audience feel exclusive is by offering member-ship only content. Let’s take a look at how both these services can help you create membership platforms.


Leadpages does not offer the ability to create membership platforms. The landing page templates are designed in a way that you cannot get any content behind registrations.


ClickFunnels offers you the option to create membership-only content for your landing page. You can create a sign-up form that will allow your visitors access to exclusive content, offers, sale notifications and more. While it can be a great marketing strategy, it may not always work. Some visitors may dislike the idea of membership-only content as they may not be engaged enough to sign up on your website.


ClickFunnels’ membership platform is a great way to generate loyal customers but it is worth it only if your brand is engaging. You could potentially offer exclusive offers and deals to your members, but your brand engagement needs to be high.

Leadpages does not have a membership platform option and all content is available without any sign-ups involved.

5 Opt-in Forms & Capturing Leads

There are various ways to capture leads automatically. You can use opt-in forms on your landing page to get your customers’ contact information. There are lead capturing tools like pop-ups that trigger depending on your audience’s interaction with your website. Both Leadpages and ClickFunnels offer lead-capturing features that you can use for your brand.


You can make use of time-triggered pop-ups when someone visits your website. These messages can be customized depending on your audience’s behavior. For example, if a potential customer does not buy anything, you can offer alternate products or highlight offers.

These lead capture tools can be triggered if your audience is not clicking on any of your products or if they exit the landing page. These pop-ups can show up via widgets, on the landing page itself, or as standalone pop-ups on your website.


You can design your sales funnels using the tool to capture your leads. There is the Optin page that you can add to your website which will collect information like names, email addresses, and other contact details which you can use to reach out to your audience. You can create one-step opt-in forms or have more detailed forms that will allow you to segment your audience for marketing emails.

ClickFunnels offers squeeze page funnels that help you create automated chain emails to update your audience about offers, webinars, and other promotions automatically. They can also opt-in to be notified about price drops for your products or services and other details.


There is a lack of templates that you have access to when creating your custom opt-in forms in ClickFunnels. LeadPages offers access to more customizable opt-in forms. Leadpages’ pop-up system is more effective and it can gain your audience’s attention more effectively as they do not need to provide their contact details.

6 Page Editor

Both ClickFunnels and Leadpages give users the ability to use a drag-and-drop interface to design landing pages. The entire process for both tools is code-free and even if you don’t have any coding experience, you can seamlessly work with either tool. Here are the key differences between both editors:


ClickFunnels makes use of the grid-based system that dictates what you can or cannot add. While the builder is very easy to use, it can feel restrictive if you want full customization capabilities. There are plenty of pre-built widgets that you can add to the landing page and showcase text, images, buttons, and more.

LeadPages vs ClickFunnels

There are some advanced widgets ike Facebook Comments, pricing tables and countdown timers. Each widget that you add also comes with extra customization options that allow you to edit colors, styles, layout, and more.


The drag-and-drop editor in Leadpages is comparable to ClickFunnels with a layout grid that you are restricted to. Leadpages offers more customizations and more advanced modules that you can add to your page. The social share buttons and payment forms on Leadpages are a lot more intuitive and make for a better experience.

If you use tools like OpenTable or Calendly, they can be integrated into your home page to notify your audience about deals and events..

The Leadpages editor offers flexibility and might be the go-to choice for people who are looking for a simple approach to page building. It needs no coding knowledge at all and anyone can make use of all the features on offer.


The Leadpages page editor takes the win here as it is modern and functional at the same time. It houses all the necessary settings that you need as well as some advanced settings for in-depth customization. From custom forms to integration with services, Leadpages offers everything you need.

ClickFunnels is not far behind Leadpages. Its grid system is excellent and you will find its customizability to help you build the things that you want to build. The widgets also help you in customization. In this case, we can call it a draw between ClickFunnels and Leadpages.

7 Landing Page Templates

While custom page landing pages are always an option, not everyone has the coding experience to create them. Page templates give you a good starting point to work on your project. Obviously, the platform that offers a good collection is ideal as it offers you better options from the onset.

Both LeadPages and ClickFunnels have page templates that you can customize for your landing pages.


When it comes to template options, ClickFunnels offers a large variety of customizable templates. The drag and drop builder can make use of any of the templates on offer.

LeadPages vs ClickFunnels

There are customizable pages for orders, memberships and billing details. You can also make use of pre-designed templates and customize them completely. You also have the option of adding your own statistics, testimonials, and more to help your customers understand the value that your products or services offer.

Notice that we are talking about full-fledged funnel templates which is not the case with LeadPages. Also, you get both free and paid options with ClickFunnels.


When using the Leadpages editor, you start off choosing an industry of your choice. The tool then presents you with relevant options to choose from. Once your landing page is set up, you can add information about events, products, testimonials, thank you pages, and more.

LeadPages vs ClickFunnels

Some of the industries that Leadpages covers include photography, finance and technology. You can start with one of the available templates and customize them any way you want. Even if you have no coding experience, the templates are easy to use.

Leadpages also offers templates for websites.


The templates offered in ClickFunnels are far easier to customize as you also get the ability to customize your sales funnels any way you want. You choose between ‘drag and drop’ and ‘standard’ templates. Standard templates are better if you want more customization.

Leadpags also offers a good collection of templates. They are divided by page type, collections, industry, and other vital tags so that you can easily search through them.

8 Integrations

Both ClickFunnels and Leadpages offer integration with a host of third-party services. Both tools offer standalone plugins that you can use with any WordPress website. But what are the differences between both tools for integration? Let’s find out.


The tool offers integration with most of the popular email marketing services and CRM platforms. Its other integrations include ShipStation for payment gateways and webinar integrations like WebinarJam.

LeadPages vs ClickFunnels

Even if you are unable to find the integration you are looking for, you can make use of the Zapier tool which lets you connect with thousands of services. Before you invest in ClickFunnels, you should check out the full list of integrations on offer to see if the tool meets your needs.


Leadpages comes with over 40 integrations as part of its basic plans. You can get access to “advanced integrations” if you choose to invest in the more expensive plans. The basic plans have integrations for webinars, customer relationship management, and email marketing.

LeadPages vs ClickFunnels

Just like ClickFunnels, Leadpages also supports Zapier which allows you to add over a thousand integrations to choose from.


Leadpages has a slight advantage as it has more third-party integrations but the difference between both tools is minimal. The number of integrations is less important than what integrations are included with each of these tools. Each landing page has different requirements and you should go for what suits your needs best. If there are specific integrations that you want to use, you should go with the one that meets your needs.

9 Funnel Builder

ClickFunnels and Leadpages both offer funnel-building tools but each option has its advantages.


Leadpages allows you to create your own sales funnels but the feature is nowhere near as intuitive as what ClickFunnels has on offer. It comes with a “lead boxes” functionality that allows you to grow an email list without using forms.

You can embed lead boxes into your landing pages and automatically generate leads. Customers put in their contact information when they make purchases, and you can use it to your advantage.


ClickFunnels is the way to go if you want to build effective sales funnels. It offers control over your funnels and lets you choose from existing sales-funnel options. You can also create one of your own from scratch.

You start off by choosing your business type and using the ‘cookbook builder’ or the ‘classic funnel builder’. The cookbook builder comes with presets that you can choose and apply for your brand. You can use the classic option based on your brand’s needs.


ClickFunnels is the way to go if you want to create custom sales funnels for your business. It can get a little complicated if you do not know how to use the custom builder. But the tool’s cookbook building feature lets you choose from various business categories and use sales funnels with minimal effort.

Leadpages is a viable option only if you do not want to need a dedicated sales funnel builder. Its lead boxes feature can help you generate more leads. But it does not compare well to the advanced funnels that you can create using ClickFunnels.


Both tools offer analytics features that help you track not just your website’s engagement metrics but also sales performance. You have access to advanced features like conversion tracking and Facebook retargeting using the tools.


Leadpages is integrated with Google Analytics and you will get access to in-depth analytics. You will be able to see your page views, conversions and website earnings in one place.

LeadPages vs ClickFunnels

The analytics tools can be used to plan your content and sales strategies to improve your conversions, page views, earnings, and other metrics. The only downside to Leadpages’ integration with Google Analytics is that it is not an easy tool to use. There are plenty of metrics available but no real way of understanding how to take advantage of the data presented to you.

You will need to rely on third-party learning resources or the Leadpages community to improve your marketing. The learning resources available for Leadpages are mostly centered around the page builder’s usage and sales funnel creation and they do not help you understand how to use Google Analytics in-depth.


ClickFunnels also integrates with Google Analytics and lets you view key performance metrics. But it also comes with Facebook retargeting features by letting you adjust your target market depending on their behavioral data.

If you need access to complex data that is presented in a digestible form even for a Google Analytics beginner, ClickFunnels is the go-to option. You can also set goals for your landing page and track your progress.

Leveraging the real-time analytics dashboard will let you get all the information you need in one place. If you need help using the analytics tools, there are community-created guide that you can use. You can also ask for help in the Facebook community.


Leadpages have the advantage here as the testing and analytics tools are far easier to set up. It is the recommended choice if you want simple analytics tools that need minimal effort to use. For advanced analytics, ClickFunnels can be a better option if you need retargeting data for your marketing campaigns.

10 Split Testing

Both Leadpages and ClickFunnels offer split testing functionality. If you want to compare different landing page versions and find out which one performs better, you can take advantage of the A/B Testing features.


Leadpages has a split testing feature that allows you to test out different pages and compare them to each other. The option is available only with their advanced plans. If it is something that you need access to, you will have to factor in the added cost per month.

LeadPages vs ClickFunnels

The A/B Testing feature in Leadpages lets you understand which version performs the best and you will also get access to automated feedback. You can use the feedback to improve the performance of your pages. You can make changes and run tests as many times as you want with the advanced plans.


ClickFunnels offers A/B Testing for all its plans and you can get all the functionality without any added expenses. You also get to test different funnels against each other to identify which sales funnels works best.

You can set goals for your landing page and make use of the testing dashboard to see the progress. You can make real-time adjustments to improve performance. There are features that are unlocked via premium plans but most businesses will not need them.


This is a close call as Leadpages needs you to spend more per month to get access to the premium plans. For smaller businesses that do not need access to advanced A/B Testing, the basic plan should suffice. But if you want to track your progress and want the best performance out of your landing page, advanced plans are the right way to go.

ClickFunnels offers basic A/B Testing for all its plans. You will need to upgrade if you want access to unlimited testing and analytics for your landing page.

11 Pricing

Leadpages offers customizable plans which can turn out to be affordable or expensive depending on what features you need. ClickFunnels offers three separate plans with two of them being quite affordable.


The two core plans on offer include:

  • ClickFunnels: $97/month
  • ClickFunnels Platinum: $297/month
  • TwoCommaClubX: $2,497/month

ClickFunnels’ basic plans offer most features you would need to create and manage your landing pages. But it does lack some advanced features like follow-ups and it places a limit on how many funnels or pages you can create using the tool.

LeadPages vs ClickFunnels

The Platinum plan unlocks nearly all features and you will get the ability to unlock unlimited funnels or pages. You also get access to some advanced payment integrations which are useful if you want sales reports, projections, and other financial data.

The TwoCommaClubX plan is not for everyone as it costs nearly $2,500 each month. The plan gives you access to all features, unlimited funnels and pages. You also get access to the ClickFunnels community. There are exclusive community events that are hosted in the TwoCommaClubX plan which include successful entrepreneurs. You will also get access to a lot of educational content. The plan is not meant for everyone but if you want the high-end features, you can opt for it.


Just like ClickFunnels, Leadpages offers various pricing plans and each of them comes with access to unique features. There are limits on the number of websites that you can create with the basic plans but as you pay more for the monthly plans, the more features and websites you can work with.

  • Standard: $37 per month.
  • Pro: $79 per month.
  • Advanced: $321 per month.

The plans get cheaper by around 25% if you pay annually instead of monthly.

LeadPages vs ClickFunnels

Leadpages gives you access to unlimited traffic and leads with all its plans and you also get access to a free custom domain and hosting. The pro plan gives access to opt-in text campaigns, email trigger links, and online sales and payments integration.

The Advanced plan gives you access to advanced integrations and includes 5 Pro Sub accounts. You also have A/B Testing tools at your disposal with no restrictions on how often you can use them.


Leadpages get the advantage in this category as it is not only more affordable but also value for money if you see the price to features ratio. ClickFunnels’ top-end plans are not meant for the average business owner but they do have a value proposition that others do not offer. But for most users, Leadpages’ plans should be more than sufficient for landing page creation and campaign management.

12 Community

The community and official support are important factors that make or break a landing page creator. Having direct communication channels to seek help is very important as a website owner.. The community is just as important because it leads to more community-created resources for all users.


There are four communication channels through which you can seek help from Leadpages. Chat Support is available only on weekdays from 9 AM to 5 PM. Phone support is also available during the above-mentioned times. Email support is also available but it can take longer to receive responses compared to phone calls and online chats.

LeadPages vs ClickFunnels

On top of the three direct communication channels, Leadpages also has community-created resources via their knowledge library. You can use it refer to guides, courses, and other training materials to help you get started with the tool.


There are support team chats that are available round the clock. You will be connected with someone who can help you out within minutes of putting in a request. This is significantly better than LeadPages, which offers limited availability of direct support.

LeadPages vs ClickFunnels

ClickFunnels has a knowledge library but you also have an active Facebook community where you can ask for help. If you join the ClickStart program you have a dedicated coach who will offer you the guidance you need.


ClickFunnels has the upper hand as it has a more active community and opting for its ClickStart program can get you a dedicated coach. Leadpages has a better library of resources but its customer service availability is not up to the mark.

13 Training

There are training tools available with both services but one of the two services offers a dedicated coach with premium plans.


The training and help that you get to use the tool effectively is available via the online resources on the website when you sign up. There are guides on how to create landing pages, template customization, and analytics.

LeadPages vs ClickFunnels

If you need help, you can also reach out to the customer support professionals at Leadpages to seek help. But support is available only on weekdays.


If you go for the advanced plans with ClickFunnels, you will get access to a dedicated coach who will offer you one-on-one training sessions. If you are new to the tool and need help with understanding the landing page creator, it is worth investing in despite the added cost.

LeadPages vs ClickFunnels

ClickFunnels also has a learning hub with plenty of resources to help you get started with landing page designing, sales funnel creation, and more.


ClickFunnels is the better option to go for if you need help with understanding Google Analytics and sales funnels. The one-on-one training sessions can help you get started even as a new business owner and take the right decisions to grow your brand.

Still, Confused?: Which One Should You Choose?

If you have reached the end, congrats, you are now fully informed on which one to choose for your business. By now, you should understand that the core difference between Leadpages and ClickFunnels is fundamentally how they operate. Leadpages is a landing page builder with the ability to create a sales funnel for your business. ClickFunnels is a sales funnel creation tool that can also create landing pages for your business.

  • Before you make a choice, the first thing you will look at is your budget. When it comes to pricing, Leadpages wins. It is way cheaper than ClickFunnels. The high price of ClickFunnels is justifiable by the features that it has to offer.
  • You also need to take into account the convenience that you get when using ClickFunnels – considering it offers a complete package including a hosting platform, email marketing solution, shopping cart solution, and even an affiliate program. So, if you take everything into account, then maybe ClickFunnels is the right pick for you.

In general, we suggest Leadpages to small businesses and startups, whereas established businesses are looking for a more holistic solution for their business.

So, in short, you should choose ClickFunnels, if you are looking for a complete solution and want to create optimized funnel pages without the need to code a single line.

Leadpages is a great budget pick that you can use to create landing and sales pages.

Frequently Asked Questions (FAQ)

Here are some of the most frequently asked questions that arise when comparing LeadPages to ClickFunnels.

Why do I need a good landing page?

Your landing page is the first thing any website visitor sees when opening your site. If the landing page fails to get your audience’s attention, you will find it difficult to generate new leads. A well-made landing page can draw the attention of your audience and makes it more likely for them to become frequent visitors on your website.

How good is Leadpages for small websites?

While Leadpages is one of many options out there, it is one of the best options out there if you own a new or small business. The tool allows you to publish web pages that can draw your audience’s attention and transform your visitors into paying customers. It is important to have a call to action (CTA) in your landing page and Leadpages’ templates allow you to build highly effective pages that can directly market to your audience.

Why should I opt for Clickfunnels?

The entire appeal of Clickfunnels is the drag-and-drop builder that helps you build highly effective landing pages in no time. If you do not have a background in coding, you can create high-quality landing pages with the tool using the powerful features that are built into it. It allows you to create marketing campaigns for your landing page and appeal to your customers.

How can ClickFunnels improve my business?

ClickFunnels does a lot more than just create landing pages to market your products or services online. It can also create sales funnels which allows you to connect with potential customers and generate sales.

How long does it take to learn using ClickFunnels?

If you are not used to lead generation tools, it can be slightly difficult to pick up. But once you get used to the basics, you will be able to use it without much effort. ClickFunnels is also very popular and there are plenty of community-created learning resources out there that you can make use of.

Is the only purpose of ClickFunnels is to create landing pages?

On top of the drag-and-drop landing page builder, it also generates leads and helps users connect with potential customers through social media platforms or email and turn them into paying customers. ClickFunnels is an all-in-one marketing tool that can be leveraged by online businesses of any scale.

What is the biggest difference between ClickFunnels and Leadpages?

Leadpages is a tool that helps businesses create highly effective landing pages that can be used for A/B testing and helps them generate leads with many template options to choose from. ClickFunnels can oftentimes be a more expensive option for smaller businesses but it comes with extra features that allows more control over your sales funnels.

Does Leadpages work with WordPress?

Leadpages has its own WordPress plugin which you can use on your website to generate leads and identify potential customers who you can reach out to via social media or email.

How do lead generation tools help with conversions?

Lead generation tools like Leadpages can help with conversions by generating more subscribers via landing pages by acquiring customer information like social media details, phone numbers or email. You can then make use of the contact information to market your services or products directly to potential customers.

Can Leadpages work as a standalone website creator?

Leadpages can help you create a high-quality website even if you do not have any prior knowledge. You can make use of the included templates and customize them to create your own website in no time.

Does ClickFunnels work with WordPress and WooCommerce?

ClickFunnels can be integrated with WooCommerce and it comes with its own WordPress plugin which you can install on your website.


After going through the comparison it must be clear that both tools have their distinct advantages. When it comes to building landing pages only, Leadpages has the advantage as the entire focus of the tool is to create high-quality landing pages that you can use to market your products or services. ClickFunnels can serve as an all-in-one marketing tool that goes beyond just landing page creation. It can create sales funnels for your business and turn potential customers into paying customers.

Some of the things that both services have in common include:

  • Mobile responsive landing page creators
  • Bundled themed and templates
  • Webinar funnels
  • A/B Testing
  • Visual landing page creator

Since ClickFunnels is an all-in-one marketing tool, it has some added features like smart email sequencing, payment integrations, and more. You need to decide if need these features, depending on your business.

Leadpages Round-up

What we like: Leadpages offers unlimited lead creation with all its websites and comes with its own website builder which is very easy to use even if you are not adept at coding. There is no incentive to invest in another tool for landing page creation and management. Its impressive template collection allows you to choose from various business categories and customize each template with custom icons, graphics and more.

What we don’t like: The template customization allows you to choose from pre-designed templates but the editing features are very limited. The drag-and-drop editor can feel limited in its functionality and gets sluggish in some cases. It also does not come with a pre-built email marketing serviced and you will need to invest more to get access to online marketing tools.

Customer support is prompt and you can reach out to the support staff from 9 AM to 5 PM but it does not offer 24×7 support. Your queries or complaints will get put in the queue if you contact outside of the working hours. To bypass the issue, you will need to put in your queries in advance or rely on the Leadpages Facebook community help you out.

Who should use Leadpages: If you are looking for a simple landing page builder that is capable of capturing leads, it is a great choice. But extra features like email marketing makes Leadpages more expensive than its competitors in some cases.

ClickFunnels Round-Up

What we like: ClickFunnels allows you to create funnels using the cookbook builder. There are tons of tutorials for new users which you can use to experiment with your marketing strategies and track your progress. You can also make use of the tutorials available as part of the tool to learn how to adopt the best marketing practices using ClickFunnels.

What we don’t like: To get access to the in-built marketing tools, you will need to spend on the more expensive plans as they are not available by default. Third-party tools that get the same job done are relatively cheaper, which makes the more expensive plans on offer by ClickFunnels not that appealing.

The customer service team is not available 24×7, which is an issue with both ClickFunnels and Leadpages. The issue is more problematic with ClickFunnels as the response time on an average is quite longer and users tend to rely on the Facebook community or online guides instead.

Who should use ClickFunnels: If you can take advantage of the advanced features by putting in the time to learn its marketing tools, ClickFunnels is the better choice. Making full use of the sales funnels is very important if you want to improve your marketing and increase your return on investment (ROI).

For a lot of businesses, a simple landing page creator is more than enough. If you look for added features like in-depth analytics or integration with payment services, ClickFunnels is the better option. It is ideal for larger businesses that want access to user metrics. It can serve as an all-in-one tool for your landing page and you will not have to rely on third-party services to manage your online marketing.

Having a ClickFunnels account can greatly boost your ability to reach out to convert potential customers. However, you do pay a large premium for the added features that the tool offers over Leadpages.

Leadpages is the best option if you want simple landing pages with the purpose of capturing leads only. If you do not need any of the added features that ClickFunnels provides, LeadPages is the way to go because of how much easier it is to use. The simple design of the platform makes it easy for any user to take advantage of it.

About Author

Lito James is the founder of Massivepeak.com. He is an entrepreneur and marketing specialist who helps businesses to get more leads, subscribers, and customers. Massive Peak has been featured on G2, Cloudways, Sujanpatel, GetResponse, Renderforest, and many more. Follow on LinkedIn | Twitter

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